American jewellery brand Tiffany & Co, founded in 1837 and recently acquired by luxury conglomerate LVMH, is hoping to connect with young consumers with its next marketing push. Teasers for its upcoming advertising campaign feature three heavy-hitters — power couple Beyoncé and Jay-Z, and a painting by the late Jean-Michel Basquiat.
While Beyoncé and Jay-Z are two of pop culture’s most
With an estimated 14 to 17 million indigenous peoples, it is not surprising that the Philippines has a legal framework for the protection of indigenous works. For instance, its Indigenous Peoples’ Rights Act introduced the concept of community intellectual rights and granted indigenous peoples the right to practice and revitalise their cultural traditions and customs.
However, many of the a
In a world where the travel industry has been upended by the pandemic, what should airlines do to get their business off the ground again? Singapore Airlines is pulling out the stops to navigate this turbulent landscape, launching a plethora of creative initiatives to lure nervous travellers back into the skies. Among these initiatives is a signature scent known as Batik Flora by Singapore Airline
Singapore marks its National Day every August, and one of the unique features of this annual celebration is the commissioning of a new National Day theme song. While the 2021 theme song The Road Ahead has been warmly received, that’s definitely not a sure thing every year — in fact, one of the hallmarks of the run-up to the National Day Parade is a spirited public debate over whether the theme son
Getir is accused by Issa PR of ripping off ideas from their pitch, claims the Turkish grocery delivery company denies.
Companies in the media, communications and creative fields have no shortage of interns and freelancers to choose from. Unfortunately, these industries are also rife with exploitation. Can this come to an end?
We’ve heard of large companies being accused of idea theft by independent innovators and smaller brands, but what happens when the alleged perpetrator is a religious institution? This is the situation Rome street artist Alessia Babrow has been grappling with. Last year, she discovered a stylised image of Christ she had created had been reproduced without her permission — by the Vatican itself.
For some innovators, absolute secrecy seems to be the only way to truly protect their idea. We speak to a solar technology entrepreneur about his experience with IP theft and whether there is any alternative way forward for innovators in his industry.
Independent designers and brand owners are as susceptible to idea theft as ever, but increasingly, those affected have been eschewing troublesome legal processes for calling out the responsible parties on social media. PitchMark looks into the advantages and disadvantages of doing so, and if there are alternative solutions.
Celebrate World IP Day with us on World Intellectual Property Forum from April 26 to May 5, 2021.
Do you have the right to post a photo of your product on Instagram, when that photo was taken by someone else?
Live Better Music claims Epidemic Sound walked back on their music licensing agreement by making content claims on Live Better’s videos on YouTube. Live Better says it licensed the tracks from Epidemic Sound legally. Problem is, they can't find the previous Terms of Service document, which proves it.
