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Topics: Business enterprise

  • Rip-off or not: How teardrop-shaped make-up sponges became all the rage

    In a 2016 lawsuit, beauty company Avon admitted liability for infringing on Rea.deeming Beauty’s intellectual property rights. The object in question was a hot pink make-up sponge that Avon had named “Beauty Blender”. And as all make-up buffs know, the most famous Beautyblender (yes, that’s how it’s officially spelled) was invented by Rea Ann Silva, the founder of Rea.deeming Beauty.
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  • How Jessica Simpson regained full ownership of her fashion label

    Much of the world may still know Jessica Simpson as a 1990s pop star turned reality show personality. But since 2005, she has also been a retail entrepreneur, and a very successful one at that, having steered the Jessica Simpson Collection with different business partners. And now, after years of problems with her most recent licensing partner, she has bought back full ownership of the label that