Spanx’s founder couldn’t afford a patent attorney. So she figured out how to protect her IP herself.
Twenty years ago, American entrepreneur Sara Blakely launched a business selling shapewear that was more comfortable and more effective than anything else on the market at the time. She called the brand Spanx. And in 2021, she sold a majority share of this business to investment company Blackstone, bringing her net worth to over US$1 billion.
Blakely couldn’t have grown her business without tre