Sigma Embedded Engineering launches Yora – a tech hub for brave thinkers and sustainable innovation

In a rapidly evolving tech world, companies face increasing demands for innovation, flexibility, and sustainability. Meeting these challenges calls for new ways of working and smarter collaboration. Sigma Embedded Engineering Yora is an initiative that brings experts together in a tech hub where real-world problems are tackled with a focus on the future, freedom, and sustainable solutions for a global market.

With cutting-edge expertise in AI, cloud, and cybersecurity, Yora is a values-driven tech hub created for experts who want to connect with like-minded professionals, shape the future on their own terms, and develop sustainable tech solutions for a global arena. Based in Gothenburg, but with the world as its playground, Yora builds a platform that combines deep expertise, creative solutions, and long-term partnerships. It’s not just about delivery – it’s about challenging, improving, and shaping the future of tech together.

- At Yora, you’ll work on groundbreaking projects with others who also want to push boundaries. Yora is for those who want to think bigger, build smarter, and create technology that truly makes an impact. We’re taking the immense tech competence we have and forming new delivery models designed for a global reality, says Josefine Sandahl, CEO of Yora.

More than a team – a tech culture in motion
Yora brings together some of the industry’s most experienced specialists, working across areas such as AI strategy and global cloud infrastructure. At the core is a delivery culture built on brave thinking and diverse unity, where diversity, courage, and technical excellence don’t just coexist – they drive innovation forward.

Yora is proud to be a neurodivergent-friendly workplace that actively supports different ways of thinking and contributing. Every employee creates their own unique employment offer, tailored to individual needs, empowering everyone to contribute fully and work from their strengths.

Gothenburg at the center – with a global outlook
With its heart in Gothenburg, Yora is global from day one. By combining local presence with international delivery capability, it delivers solutions that are both technically robust and business-driven. The offering includes both in-house teams and subscription-based services, where specialists work closely with clients to ensure quality, sustainability, and business value in every project. From the start, the company is also establishing itself in North Carolina, USA – the first step in its international expansion.

- After ten years of strong organic growth in embedded systems and software development, we’re now taking the next step. With Yora, we’re building a tech hub where technology, people, and ideas grow together. This is not just a new offering – it’s a new way of thinking. Our ambition is to employ over 100 people within a few years and to establish Yora as a relevant player on the global tech stage, says Pontus Kastrup, CEO of Sigma Embedded Engineering.

About Sigma Embedded Engineering Yora
Yora is a new tech hub within the Sigma family, specializing in AI, cloud, and cybersecurity. We’re building a center for technology, people, and ideas – where technical excellence meets a values-driven culture.

🟣 Brave thinking.
🟠 Diverse unity.
🌍 From Gothenburg. To the world.

About Sigma Group
Sigma Embedded Engineering is part of Sigma Group, one of Sweden’s largest privately owned tech and IT consultancies, with over 5,000 specialists in sixteen countries. With a passion for technology and innovation, Sigma pushes the boundaries of what’s possible and helps customers create sustainable solutions that strengthen their competitiveness in a changing world.

For more information, contact:

Josefine Sandahl
Phone: +46 72 151 54 15
E-mail: josefine.sandahl@sigma.se