Last year Danir Group presented Sparks & Spender as the new "Expect a better tomorrow initiative". Sparks & Spender is a very different kind of shop where you can "buy", but not get anything. Instead, the products go to someone else who really needs them. Sparks & Spender camouflages itself behind the rhetoric, aesthetics and mannerisms of the cosmetics and fashion industry, turning this somewhat odd charity initiative into an entertaining satire at the same time.
With the money raised by Sparks & Spender, Star For Life will distribute basic hygiene products to students at their schools. For many years, they have educated their students on the importance of good hygiene. But since they don’t have access to, or can afford the products, it has stopped at theoretical knowledge. Sparks & Spender wants to make it possible for the knowledge to become practical so that students can avoid unnecessary illness that causes them to miss valuable time in school. Or even worse, getting a life-threatening disease.
Follow @sparksandspender on Instagram and visit sparksandspender.com to spend money on products guaranteed to do life-changing good.
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