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New Unsweetened Sproud
New Unsweetened Sproud

Press release -

Discover Sproud Unsweetened: The Next Level Plant Based Milk

Our plant-based prayers have been answered and milk alternatives across the UK just got a whole lot healthier.

Sproud, the low carbon footprint, pea-protein milk alternative has launched Sproud Unsweetened - the new super-hero for over cereals, in your morning cuppas and for cooking in all your favourite plant-based recipes. A UK and European first, new Sproud Unsweetened comes with zero sugar and no compromise on taste.

The new cupboard essential has the closest taste to semi-skimmed milk with the same level of vitamins and minerals as skimmed milk.

If you’re thinking, ‘the catch must be how it tastes’, then you’d be wrong. Sproud Unsweetened has a natural creamy texture and neutral flavour, with a clean colour. In fact, in a taste test, nine out of ten consumers preferred Sproud Unsweetened to the leading unsweetened oats and soy-based milks on the market.

Made from yellow split peas, which are one of the most sustainable plant-based milk protein sources, Sproud has one mission; to be the best tasting non-dairy milk, with the lowest carbon footprint possible. Peas use minimal water, land and carbon to be produced, but they pack over three times the amount of protein than oat milk and five times the amount of almond milk, so it’s win-win all round. Put simply, Sproud does everything it can to be better for the planet and better for you.

Maria Tegman, Head of Brand at Sproud said:

“Consumers are looking to eat and live smarter than ever before. Our new Unsweetened addition to the Sproud family supports the need for a health-focussed, plant-based lifestyle. Too much sugar is a key concern in diets across the UK and by providing a healthy and nutritious alternative to semi-skimmed milk, we can help consumers take a step to making better food choices.”

The new Unsweetened addition replaces Sproud Original in the UK.

All Sproud products are vegan-friendly and free of allergens, including gluten and soy.

You won’t find Sproud in the chilled aisle, so pick your 1 litre Tetra Pak up from the ambient section in Waitrose, Ocado, Amazon and independent stores throughout the UK. 

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Sproud is owned and created by staff at the Swedish-based company WeMake. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors.  As a small group of entrepreneurs they wanted to make a difference, they wanted to create something that was good for both people and Mother Nature.  Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint.

Learn more about Sproud at https://besproud.com/ or follow our story on Instagram @besproud

Press contacts

Maria Tegman

Maria Tegman

Press contact Head of Brand +46(0)705877850

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Sproud is the plant-based brand powered by peas. Appealing to health conscious and sustainably minded consumers, the Sproud portfolio brings taste and sustainability together. We believe in protein sources that are good for our health and for the environment.

Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden; a progressive city where many food, health and lifestyle trends get started. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors. In a time of big challenges, we believe “better products” are part of the solution. Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free milk alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint. Wherever the Sproud family is working – whether at our HQ in Sweden or taking our products into new countries throughout Europe and the USA, we come together to support each other, share best practice and spread our hap-pea news. Sproud is a design and a conscious lifestyle coming together. It belongs to vegans just as much as to everyone else. It’s for lactose intolerants, gluten intolerants, and for people that simply want to make better food choices based on taste. Since the launch of Sproud, our vision has always been to become the leading plant-based lifestyle brand. Our mission is to make it easy for everyone to choose climate-friendly vegan products that tastes good – and importantly are good for Mother Nature. Be Sproud.

Sproud. Where taste and sustainability come together.
Källvattengatan 5
21376 Malmö
Sverige