Press release -

Vegan Chef and Author Joins Sproud

Joining the Sproud family as its UK ambassador, vegan chef and YouTuber, Gaz Oakley will be developing recipes and championing the dairy free alternative range of products through his own social media platforms.

Gaz who recently passed the one million subscriber mark on his YouTube channel has a huge following across the UK and in the USA approached Sproud to be part of the brand’s story. Gaz who owns @avantgardevegan is a passionate advocate for plant-based cooking devising beautiful, innovative vegan dishes. He will also be joining the Sproud team on their own social platforms providing hints, tips and plant-based alternatives.

Originally from Cardiff in Wales, Gaz learnt to cook at a very young age with his father. He is now the author of two plant-based cookery books with his first book being sold worldwide and translated into five different languages. His Instagram and YouTube channels have been phenomenally successful, and the social media influencer has completed over eight seasons of recipe videos providing recipes, ideas and inspiration for a plant-based lifestyle. His latest cookbook Plants Only Kitchen has been launched this month.

Gaz said on the collaboration:

“I am so proud to be working with Sproud. I've been a fan of their milk for a while now and I seriously think it's the best on the market. It has the perfect flavour & creaminess you’d want in a non-dairy milk, so it is ideal to use in my recipes - also the branding is super cool.”

Sproud is the next level of plant-based products bringing taste and sustainability together. With a natural creamy texture and neutral taste, the planet-first family of products provides a range of dairy-free alternatives with the closest taste to regular milk.

Powered by peas and developed in Sweden using the yellow split pea protein, Sproud has one mission: to be the best tasting non-dairy milk.

Topics

  • Environment, Energy

Categories

  • vegan foods
  • vegan
  • plant-based
  • pea protein
  • nutrition
  • health
  • fitness
  • dairy-free

Sproud is owned and created by staff at the Swedish-based company WeMake. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors.  As a small group of entrepreneurs they wanted to make a difference, they wanted to create something that was good for both people and Mother Nature.  Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint.

Learn more about Sproud at https://besproud.com/ or follow our story on Instagram @besproud

Contacts

Maria Tegman

Press contact Head of Brand +46(0)705877850

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