All about rosé and champagne at Vinordic

At Vinordic, 25-27 April, which takes place alongside GastroNord at Stockholm International Fairs, visitors will get the opportunity to find out everything there is to know about rosé and champagne. Experts will be on hand at the Rosé Wine Tasting and Josephine Edelskog’s Champagne Bar to offer advice and tips.

There is a growing interest in rosé in Sweden and on the international scene. In France, for example, consumers are drinking more rosé than white. Sales of rosé wines in Sweden have soared in recent years; in 2011, state-owned alcohol retailer Systembolaget sold 40% more bottles of rosé than in 2010.

Vinordic’s rosé wine bar is being organised for the second year in a row under the name Rosé Wine Tasting. The idea is to increase knowledge of rosé and present an extensive and quality selection of rosé wines, including still, sparkling and rosé champagne. 

The bar has around 30 handpicked top rosé wines from France, in particular Provence, Spain, Italy, New Zealand and Lebanon. All the wines can be purchased at Systembolaget or delivered direct to restaurants via importers. The rosé wine bar is being run in collaboration with Blaise de la Croix, the PR consultant who is passionate about rosé.

“Rosé is associated with a freer lifestyle, ‘un art de vivre’ as we say in France. Rosé is trendy, but unpretentious. Many people started drinking rosé wines that were a little sweeter, darker, often from the New World. Systembolaget has expanded its selection of rosés over the years and the quality has improved in many cases. There is a clientele today that prefers slightly more expensive rosé wines, such as the salmon pink wines from Provence, which are well-represented in the rosé wine bar,” explains Blaise de la Croix.

This year’s champagne bar made of ice has been christened Josephine Edelskog’s Champagne Bar and is being run in collaboration with sommelier and author Josephine Edelskog, and wine-tasting organisation Munskänkarna.
The bar contains a selection of well-known brands, as well as champagnes produced by small-scale growers and in various styles. Some 30-40 different champagnes in six categories are available in the bar.

“In the past the Champagne Bar has been branded slightly snobby. It’s quite the opposite in my bar, I genuinely want everyone to feel welcome. I want to spread knowledge and convey experiences, and demonstrate how various champagnes can taste different depending on the grape composition, location etc. Visiting the bar can also be a good way of finding out what your favourite is. And I hope that one of my personal obsessions, to get bubbly on the dining table, will take off by my serving oysters and canapés. Champagne is the noble beverage that is elevated and seduces with its bubbles. And we mustn’t forget the heart and soul that has gone in to making it the fantastic drink that it is,” says Josephine Edelskog.

Vinordic, 25-27 April, and GastroNord, 24-27 April, are the biggest trade fairs in northern Europe for the hotel, restaurant, catering and fast food trade. The fairs are organised every other year at Stockholm International Fairs.

For more information and to book tickets and meetings, visit  www.vinordic.se or contact:

Daniel Fritzdorf, Project Manager, daniel.fritzdorf@stockholmsmassan.se, +46 (0)70 7894196
Lotta Signeul, Media Information Manager, lotta.signeul@stockholmsmassan.se, +46 (0)8 7494379, or Ida Mlowe, Media Coordinator, ida.mlowe@stockholmsmassan.se, +46 (0)8 7494413.