New Organiser of Public Fairs at Stockholmsmässan

On 1 October, Stockholmsmässan announced a new strategic direction: to strengthen its position as the Nordic region’s leading meeting venue and reinforce Stockholm’s role as a global hub for meetings and events. The new focus is on business meetings, and as a result, public fairs will no longer be organised in-house. Therefore, the company has sought another organiser to take over these fairs, with the aim of continuing to host them at Stockholmsmässan. It is now confirmed that Numera Mässor will acquire the portfolio and become the new organiser.

Numera Mässor is a leading organiser of public consumer fairs, held at several locations across Sweden. Established in 1996, the company has extensive experience in organising fairs across a wide range of sectors, including home & living, gardening, antiques, and food & beverages. For many years, Numera Mässor has successfully organised Sy & Hantverksfestivalen and Seniorfestivalen at Stockholmsmässan.

“I am delighted to welcome Numera Mässor to Stockholmsmässan as the organiser of our public consumer fairs. Our portfolios complement each other well, and the company is an experienced and well-established player in the industry. Numera Mässor has the ability to take these fairs to new heights, and I look forward to a long-term and rewarding collaboration here at our venue,” says Mats Viker, CEO of Stockholmsmässan.

“For me and the entire team at Numera Mässor, this is a significant milestone. With this acquisition, we take a major step into the future, doubling our operations and establish Numera Mässor as Sweden’s largest private organiser of consumer fairs – all while celebrating our 30th anniversary. I am thrilled to continue developing these fairs at Stockholmsmässan and to contribute to creating new experiences for the benefit of all exhibitors and visitors,” says Ulf Ottosson, CEO and principal owner of Numera Mässor.

The handover will encompass the following fairs: Allt för Hälsan, Allt för Sjön, Hem & Villamässan, Nya Antikmässan, Trädgårdsmässan Nordiska Trädgårdar, Sthlm Food & Wine, Bak & Chokladfestivalen, and Vinordic Wine Challenge.