Sweden returns to Salone del Mobile after nearly a decade

After nearly a decade, Sweden returns to Salone del Mobile with a renewed national presence showcasing contemporary design rooted in craftsmanship, material knowledge, and long-term thinking. Stockholm Furniture Fair is a proud partner of Stay timeless with Swedish design – the Swedish Pavilion at Salone del Mobile 2026, a joint initiative by Business Sweden, the Embassy of Sweden in Rome, The Swedish Institute, and TMF, curated by NAVET.

The exhibition Stay timeless with Swedish design brings together a curated selection of Swedish companies whose work reflects a distinct design philosophy: enduring aesthetics, responsible use of materials, and products designed for longevity rather than trends.

“It is very encouraging that Sweden is once again represented with a pavilion at Salone del Mobile in Milan. The participation of the eight Swedish companies underscores the strength, innovative capacity, and international relevance that characterize Swedish design, where craftsmanship, quality, and sustainable materials are at the core. We are proud to present Swedish design as a reliable and long-term value-creating partner on one of the world’s most important platforms for the furniture and design industry”, says Karin Höglund, Ambassador of Sweden to Italy.

Many of the participating companies are family-owned businesses, where knowledge and manufacturing traditions have been passed down through generations. Together, they represent a design culture shaped by continuity, where tradition, entrepreneurship, and contemporary design intersect.

Designed by the architecture studio NAVET, the pavilion offers a spatial experience inspired by openness and material honesty. The structure creates a welcoming environment where visitors can explore Swedish design, meet the companies, and engage with the stories behind the products and materials.

The pavilion presents companies working across furniture, textiles, and product innovation, illustrating the vastness of contemporary Swedish design.

“This return to Salone marks an important moment to reposition Swedish design internationally, not as something seasonal, but as something built to last,” says Pelle Jacobson, Trade Commissioner at Business Sweden.

Participating companies

Essem Design explores the entrance of the home through timeless hallway furniture designed for everyday organisation.
Fri Form creates elegant outdoor furniture defined by Scandinavian simplicity and durability.
Jonas Ihreborn continues a strong Swedish tradition of upholstery craftsmanship with seating designed for contemporary interiors.

Ringvide represents contemporary Swedish furniture design with sculptural pieces combining expressive form and natural materials. Engineering-driven innovation is represented by StableTable, whose patented self-stabilising table bases solve one of hospitality’s most common challenges. Vilax presents handcrafted beds built using traditional spring systems designed for durability and comfort.

Ludvig Svensson contributes innovative textiles that shape light, atmosphere, and acoustics in architectural spaces. In the shared exhibition space, Liljeblads Möbelsnickeri presents seating made from reclaimed wood sourced from sick trees, highlighting the beauty and potential of reused materials.

Come visit us and say Hej!
Stay timeless with Swedish design – Hall 14, Stand E38

Key events

Throughout the week, the Swedish pavilion hosts a series of gatherings introducing visitors to Swedish design culture and hospitality.

Swedish Fika
Tuesday 21 April | 15:00–16:00
An informal gathering inspired by the Swedish tradition of coffee and conversation.

Official Inauguration
Wednesday 22 April | 11:00–12:00
Inauguration cocktail hosted by H.E. Karin Svanborg-Sjövall, State Secretary to the Swedish Minister for Culture, and H.E. Karin Höglund, Ambassador of Sweden to Italy.

Swedish After Work
Thursday 23 April | 16:00–17:00
An informal networking event for design professionals and visitors.

Swedish Fredagsmys
Friday 24 April | 16:00–17:00
A relaxed end-of-week gathering inspired by Swedish tradition.

Swedish Lördagsgodis
Saturday 25 April | 15:00–16:00
A casual weekend moment inspired by the Swedish custom of Saturday sweets.

Private guided tours are available throughout the week upon request.

About the initiative

Stay timeless with Swedish design is an initiative by Business Sweden, in collaboration with the Embassy of Sweden in Rome, the Swedish Institute, and The Swedish Federation of Wood and Furniture Industry (TMF). The initiative aims to strengthen Sweden’s presence at Salone del Mobile and support Swedish design companies on the international stage.

About Swedish design

Swedish design is internationally recognized for its combination of functionality, craftsmanship, and sustainability. Rooted in a strong tradition of material knowledge and industrial innovation, it continues to evolve through contemporary practices focused on longevity and responsible production.

Press contact

For interviews, images, and further information, please contact: press@business-sweden.se

General information

Location: Hall 14, Stand E38, Fiera Milano Rho
Admission: Stay timeless with Swedish design
Contact: monica.sommarvinge@business-sweden.se | +39 342 848 2554