Sweden’s best value wine named at Vinordic Wine Challenge 2014

Sweden’s best value wine was presented today as the winners of the Vinordic Wine Challenge were announced at the Vinordic fair at Stockholmsmässan. A record number of wines entered Sweden’s only EU-certified wine competition, and new for this year was the addition of two categories for organic wines.

This year 840 wines competed in 12 categories and 44 classes, which is a record.

“The classes in the competition are expanded and modified to follow current trends in the Swedish wine market. For example, rosé wines have been added in recent years and we are now adding categories for both red and white organic wines, since there is considerable interest from both importers and consumers for these wines,” says wine journalist Bengt-Göran Kronstam, chairman of the jury.

Vinordic Wine Challenge is Sweden’s only EU-certified wine competition and names Sweden’s best value wines. While most other wine competitions are based on determining the quality of the wine, Vinordic Wine Challenge focuses on the taste in relation to the price. Which wine gives the best value for money?

“This is what steers most consumers. We want to have the best wine we can have for a certain price. In contrast to competitions where a good wine often comes with an expensive price tag, Vinordic Wine Challenge is more in line with the attitude we have to wine in Sweden,” says Bengt-Göran Kronstam.

A winner is named for every price group in each category. These wines then continue to a final, where gold, silver and bronze medals are awarded in each class. This means that a simple “budget wine” can hold its own against an expensive collector’s wine.

“A winning wine is not just a wine that tastes good, but one that also gives good value for money,” concludes Bengt-Göran Kronstam.

This year’s jury consisted of sommeliers Susanne Berglund Krantz, Ulf Engelhardt, Åsa W. Karlsson and Jan Rosborn and wine journalists Sofia Ander, Gunilla Hultgren Karell, Claes Löfgren, Anders Röttorp and Magnus Waern.

Vinordic Wine Challenge is a cooperation between the Vinordic beverage fair and the Allt om Vin magazine. The competition is Sweden’s only EU-certified wine competition, which, among other things, means that all wines must be tasted blind on equal terms by a qualified jury with an established reputation on the market. This certification is also necessary under international requirements for the wines to have the right to use the award in their marketing.

To find out more, please contact:
Daniel Fritzdorf, Event Manager, daniel.fritzdorf@stockholmsmassan.se, + 46 70 789 41 96