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​Stylt recruits award-winning film director as CEO

Who better to lead a design agency known for its rich and evocative storytelling concepts than a film director?

The multi-award-winning Swedish concept agency Stylt has recruited a new CEO. Film director Magnus Rösman takes over the helm at a time of rapid international expansion.

“I’m really looking forward to leading the continued development of Stylt as a vibrant, creative, independent agency, creating extraordinary experiences,” says Magnus Rösman, whose film work includes a long row of award winning music videos and commercials and a television series. Apart from his film work Magnus has previously held the position as Executive Creative Director at advertising agency, Valentin & Byhr, and Head of Integrated Production at Crispin, Porter + Bogusky Europe.

After spending over 25 years creating successful restaurants and hotels mainly in Sweden and Scandinavia, today the lion’s share of Stylt’s work is abroad, where appetite for the agency’s hallmark strategic design concepts continues to grow. Storytelling has always been at the heart of Stylt’s philosophy and method. That method has resulted in a slew of awards, including Best New Boutique Hotel in the World in 2015, for Stora Hotellet Umeå (“Grand Hotel Umeå). Other highlights include the groundbreaking Dostoyevsky-inspired Radisson Sonya in St Petersburg, 25Hours Dusseldorf, Villa Canmore in Canada and Kämp Collection St George Hotel in Helsinki. The work ranges from strategic concept design to brand development and graphic design.

“With his storytelling and brand building expertise and with his wide experience of working internationally, Magnus is the perfect leader for our cross-disciplinary organisation,” says Erik Nissen Johansen, Stylt founder and creative leader.  



Magnus Rösman holds a Master of Science in Industrial Economics from Chalmers University of Technology and UC Berkeley and a degree in Film Direction from IHTV, The Swedish School of Television. He is an award-winning film director responsible for tv ads for clients such as Mercedes, Honda and Carlsberg, music videos for artists such as The Ark and Turbonegro and he has written and directed high profile television drama for Swedish Television. Earlier positions also include Head of Film at Crispin, Porter + Bogusky Europe and Executive Creative Director at Swedish advertising agency, Valentin & Byhr.

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Stylt Trampoli is an award-winning concept and design agency with clients and projects all around the world. Based in Gothenburg, Sweden, the agency consists of architects, art directors, designers, marketers and branding experts, working closely together on projects for the experience and hospitality industry. 

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  • 25Hours Hotel Le Tour, Düsseldorf (opens 2017)
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  • St George Hotel, Helsinki, by Stylt
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  • Villa Canmore, Canada
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  • Reception desk at Stora Hotellet Umeå by Stylt
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  • Radisson Hotel Sonya in St Petersburg, opened 2009
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