Adder Champions APAC Partner Success

Da Nang, Vietnam set the scene for the latest Adder APAC Partner Conference in September. Like previous events, this year saw Adder’s partner network from across the Asia Pacific region come together to celebrate their successes, opportunities and future growth plans for IP KVM.

Adder hosted over 30 partners from Singapore, Japan, Vietnam, China, Thailand, Philippines, Taiwan, Indonesia, India, Hong Kong and Australia. The event brought together the Adder executive team to share the latest global updates, while partners showcased their business strategies, highlighted challenges, and explored new opportunities. With highly interactive sessions, attendees gained fresh perspectives and practical ideas from their peers on how to unlock new growth and accelerate Adder IP KVM revenue.

Quality Products and Feature Rich Solutions

Partners were asked for feedback to not only support Adder’s ongoing research and development, but to also provide insight to the real challenges selling KVM in their regions. Overwhelmingly, Adder’s product and video quality, alongside unique features were key reasons partners continue to see success and revenue growth.

According to Mauro Borello, managing director, KVM Australia, “Our partnership with Adder spans more than 12 years, and they consistently lead with innovation and cutting-edge technology. The APAC partner event is unmissable - it’s where we gain invaluable access to Adder’s leadership team and exchange insights with peers across the region that we simply wouldn’t find elsewhere.”

Adding their perspective, Jason Lau, regional manager, JPT Global Solutions Ltd., said, “The Adder partner event is the standout moment in our vendor calendar. It’s where we discover exciting new technologies, exchange real-world user experiences, and explore fresh ways of approaching opportunities. Just as importantly, the Adder team truly listens and responds in ways that make a tangible difference. It’s an invaluable experience.”

Making Connections and Building Relationships

Neil Hillier, SVP, Global Sales & Marketing at Adder, celebrated Adder’s strong performance over the past financial year and shared the latest product updates alongside a preview of what’s to come. Reflecting on the gathering, he said, “It’s fantastic to reconnect with so many of our APAC partners, especially in the face of the fluctuating global markets. The mix of familiar and new faces here is a clear sign of Adder’s momentum and growing presence across the region.”

Adding a regional perspective, Loki Ong, VP of Adder APAC, provided a deep dive into emerging opportunities and strategic priorities for the market. He commented, “It’s energizing to bring the team together again – there is so much engagement and sharing of knowledge and expertise that benefits the entire group. The atmosphere during the whole event again underscored just how important these connections are. Our partners are central to Adder’s success, and creating space for open discussion about the challenges and opportunities they face allows us to take meaningful, strategic action to strengthen our support.”

Apply here to become an Adder partner: https://www.adder.com/en/about/partners