Adder Enters New Era of Strategic Engagement with Launch of Customer Experience Center

New immersive environment delivering customizable evaluation, collaboration, and technology verification for customers and partners.

• Empowers confident, contextual and informed decision making
• Strengthens collaboration through integrated technology ecosystem
• Provides year-round environment for evaluation and verification
• Reinforces long-term employee-ownership strategy

Cambridge, United Kingdom, 24 February 2026 - Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the opening of its new Customer Experience Center (CXC) at its global headquarters in the UK. The purpose-built environment marks a decisive step forward in how Adder supports customers evaluating complex technology decisions where connectivity and control are mission-critical.

Neil Hillier, SVP global sales and marketing at Adder said, “The Customer Experience Center defines how we intend to engage with the market moving forward. As an employee-owned business, we are focused on long-term value and meaningful investment. That same mindset is shared by our customers, who are making complex, high-impact decisions that require time, context, and verification. The CXC reflects these priorities and brings them together, truly representing the connection we value with our customers and partners.”

Experience On-Demand
Investment in essential, high-value, technology demands structured evaluation, cross-functional alignment, and demonstrable validation before approval. With stakeholders often distributed across geographies, efforts to bring people together can add delays and uncertainty to the process. According to Gartner[1], buying groups can range from five to 16 stakeholders across multiple business functions, increasing the need for coordinated evaluation and technical clarity.

The CXC provides a dedicated environment where customers can collaboratively explore solutions, verify compatibility, and align stakeholders through focused working sessions. Designed to support both in-person and remote participation, the facility is open year-round and enables meaningful evaluation aligned to customer decision cycles and complements existing time-bound industry events.

Experience with Context
The CXC has been designed to reflect the operational realities of the diverse industries Adder supports. From live broadcast and post-production to mission-critical control room environments in industrial, utilities, and transportation sectors, the facility enables visitors to evaluate IP KVM within representative workflows aligned to the performance, resilience, and integration demands of real-world operations.

Experience Technology Ecosystems
To further enhance customer experience with context, the CXC has been developed in collaboration with leading technology partners to reflect the multi-vendor environments customers operate in today. The CXC features a broad range of complementary solutions including:

• Control system unification software by Bitfocus
• PTZ cameras for remote viewing by Bolin Technology
• Data center infrastructure by Dataracks
• Visual production software by Disguise
• API integration and control via Stream Deck by Elgato
• High-end post-production monitors by EIZO
• Bespoke podcast table by Forecast Consoles
• Interactive presentation applications by FUTURESoftware
• Interactive touch screen displays by iiyama
• High-resolution LED display wall from Ledman
• Customizable control room consoles from LundHalsey
• IP networking switches by NETGEAR
• Pixel-perfect monitors by Philips
• Visual display software for control rooms by Ultimate Visual Solutions

The CXC positions Adder to support the next generation of complex connectivity decisions with confidence, clarity, and long-term commitment.

Related Materials

• Discover the Customer Experience Center
• Designing the Customer Experience Center
• Adder Technology Announces Transition to Employee-Ownership