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Categories: media and entertainment

  • Adder API for the ADDERView® Matrix Range Wins TV Tech Best of Show at NAB 2026

    We’re proud to announce that the Adder API for the ADDERView® Matrix range has been awarded the TV Tech Best of Show at NAB 2026! This award recognizes the innovation and real-world impact that this product development brings to the media and entertainment industry. The Adder API for ADDERView Matrix reinforces our focus to empower users with greater flexibility, control and integrations.

    Adder API for the ADDERView® Matrix Range Wins TV Tech Best of Show at NAB 2026
  • Reshaping the Future of Sports with Virtual Production

    Live sports broadcasting is undergoing a significant transformation. What was once dominated by traditional television networks has evolved into a dynamic ecosystem of streaming platforms, real-time interactivity and highly personalized viewing experiences. Whilst streaming platforms have changed where fans engage and watch sports, the next shift is transforming how those experiences are created.

    Reshaping the Future of Sports with Virtual Production
  • The Power of Integration: Adder IP KVM Meets Densitron Control Panels

    Broadcast control rooms rely on multiple technologies working together with complete precision. From systems managing critical infrastructure to tactile control panels operators rely on daily, a flawless integration between these touchpoints has never been more essential.

    The Power of Integration: Adder IP KVM Meets Densitron Control Panels
  • Removing the Reference Monitor: Improving Broadcast Control Room Workflows

    Live broadcast environments are notoriously demanding and as expectations from both broadcasters and viewers continue to rise, so too do the pressures placed on broadcast teams. In a highly competitive industry, production teams are constantly looking for ways to deliver high-quality content while ensuring it can be viewed and experienced by as many people as possible.

    Removing the Reference Monitor: Improving Broadcast Control Room Workflows
  • Simplifying the Complex: How Adder Connects the Systems Behind Modern Virtual Production

    Virtual production relies on a complex network of interconnected systems - from LED walls, real-time visualization platforms like Unreal Engine and color grading suites. Keeping those systems connected and responsive is where the real challenge lies. Adder removes that complexity so teams can work in real-time, keep creative flow uninterrupted and scale their studio with confidence.

    Simplifying the Complex: How Adder Connects Systems Powering Virtual Production
  • From Film to Live Broadcast: The Role of IP KVM in Next-Gen Virtual Production

    Virtual production is one of the latest technologies to take the leap from traditional filmmaking foundations into reactive and agile live broadcasting environments. The uptake of virtual production has been widespread across live broadcasting, including sports, news and current affairs, esports and festivals. By merging cinematic techniques with real-time technology, broadcasters…

    From Film to Live Broadcast: The Role of IP KVM in Next-Gen Virtual Production
  • Beyond Command and Control: The Expanding World of IP KVM

    When most people think about KVM technology, one image tends to come to mind: command and control rooms. Rows of screens, operators managing critical systems, and real-time decision-making, it’s the classic use case. It’s the classic use case, but now one of many…

    Beyond Command and Control: The Expanding World of IP KVM
  • Kairos Honored for Customer Excellence | Adder Distributor Awards

    At Adder, our distributor network is essential to our business success. Through these awards, we celebrate the outstanding contributions of our partners and the shared values that make our distribution channel strong, resilient, and effective.

    Kairos Honored for Customer Excellence | Adder Distributor Awards
  • Adder Technology Announces New Channel Partnership with CJP Broadcast

    Adder Technology is delighted to announce a new channel partnership with CJP Broadcast, a leading provider of broadcast and media technology solutions. This new partnership marks another step in Adder’s commitment to delivering world-class KVM (keyboard, video, mouse) solutions to the Media and Entertainment industry.

    New Channel Partnership Between Adder Technology and CJP Broadcast
  • Join us at IBC 2025

    Whether you're new to KVM, or already building your next-generation infrastructure, our stand will be the place to see what is possible when innovation meets integration.

  • Ultimate Broadcast Control with API: Adder x EVS at IBC 2025

    Live production demands speed, precision, and flawless workflows. By combining Adder’s IP KVM technology with EVS Cerebrum’s powerful broadcast control platform, operators gain seamless, one-touch access to every system they need, ensuring smooth switching, faster decisions, and error-free broadcasts. See the integration in action at IBC 2025, Hall 8, Stand B65, September 12–15.

  • Adder Empowers Customer Choice with Advanced API Automation

    Adder Technology announces advanced API automation capability for it ADDERView Matrix range, providing users greater control and customization over KVM solutions. This integration facilitates remote management, automation, and seamless connections with existing systems, optimizing productivity in IT and control room environments.

  • Sony’s DMPC at Pinewood: Where Creativity Meets Cutting-Edge Control

    At Sony’s Digital Media Production Centre in Pinewood Studios, complexity met clarity. By integrating a flexible KVM system, Sony streamlined its production workflows, enabling seamless control, high performance demos, and future ready scalability, all within a world class creative environment built to inspire the next generation of storytellers.

  • ADDERLink® INFINITY Shows its True Colors with EIZO Displays

    Every detail matters when it comes to color grading. Accuracy, clarity, and consistency are a necessity and that’s why professionals have long trusted EIZO for color-critical displays. We’re proud to say that the ADDERLink® INFINITY 4001 (ALIF4001) seamlessly integrates with the EIZO ColorEdge CG2700X, following comprehensive testing by EIZO Limited.
    So, what does this mean for colorists and po

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