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Adder Strengthens Global Partner Ecosystem to Drive Market Share

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Adder Strengthens Global Partner Ecosystem to Drive Market Share

New partner portal launched to increase partner revenue and growth

  • Drives engagement and partner revenue opportunities
  • Positions partners for IP KVM success
  • Supports commitment to build a successful ecosystem of KVM partners
  • Centralizes go-to-market resources and sales enablement tools

Cambridge, United Kingdom (27/07/2020) – Adder Technology, a global leader in connectivity solutions and high performance IP KVM, has today announced the launch of its new Partner Portal to support and evolve its growing partner community. The portal embraces Adder’s channel affiliates, including distributors, resellers and service integrators, and provides them with exclusive tools, training and applications to increase their IP KVM pipeline and contribute to future innovation by Adder. Launched as a direct response to partner feedback, and built from the ground up, the new online hub has been developed with input from Adder’s partner network, customers, and experts in channel-centric sales and marketing.

Approved Adder partners can use the portal to access dedicated and exclusive content designed to drive engagement and revenue opportunities. Tools and resources such as bespoke marketing and sales content, ready-made demand generation campaigns, event support and a multitude of training materials are all accessible from the unified dashboard.

Feedback from our global partners:

EMEA:

Clément Gutierres, sales director at Sphinx, a member of Adder’s EMEA partner network, said, “24/7 access to the latest advances in IP KVM, and the ability to download customized materials on demand, will open up new IP KVM opportunities and increase our revenue streams. This market space is very competitive, even more so in the current climate. Working with a vendor that gives us the right tools to sell high performance IP KVM is a winning partnership in my book. Ultimately, we work with the best tech vendors and Adder certainly gives us the competitive edge.”

Americas:

When asked about Adder’s commitment to partner training, Lise Babin, account manager at JB Connexions, said, “Our customers are installing increasingly complex solutions. So, it is critical we have access to comprehensive training and education programs that can help our teams excel and meet customer requirements. Adder’s new portal will be an essential tool for our business as it will give us real-time access to customized virtual training tools and one-to-one sessions with Adder’s IP KVM experts.”

APAC:

Mr Koh Tian Teck, director at Enova Technologies Pte Ltd, Adder’s APAC partner, said, “Our partnership with Adder has gone from strength to strength and a core reason for that is the excellent partner support they provide. The new partner portal enriches the relationship by making our direct interaction with Adder even easier. The improved communication and collaboration means we can better understand best practice, which will allow us to deliver even more value to our customers.”

Adder’s partner network continues to evolve and grow, and this reflects the innovation in the products it manufactures and advances in the services it provides. Adder is continually investing in its partners, and by fostering a healthy ecosystem of distributors, resellers, and SI's, Adder’s customers can access innovative connectivity solutions from knowledgeable, industry-leading vendors.

Neil Hillier, senior VP global sales and marketing, Adder, said, “Adder prides itself on being a channel-centric business, and at a time when face to face meetings and industry events are simply not possible, it is more important than ever that we support our global partners however we can. The new Adder Partner Portal will enhance our existing partner engagement activity around the globe and provide real-time responsiveness.”

Exclusive Adder Partner Portal features:

  • Dedicated training and education platform
  • Comprehensive marketing support content
  • Build your own IP KVM toolkit
  • Co-branding resources and demand generation campaigns

The new Partner Portal is live now and Adder’s account teams will be reaching out to its partners over the coming weeks to register their access. Access to the Partner Portal is available to all existing Adder partners. For more information, please visit adder.com/partners 

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Adder Technology, IP KVM, Channel Marketing, Partner Marketing, Partner Portal, Go-To-Market, Global Partner Network, Connectivity Solutions, MarTech

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About Adder Technology

A global market leader in high performance IP KVM, Adder Technology enables the real-time control and management of distributed IT systems. With a presence in over 60 countries, Adder works with a network of distributors, resellers, and OEMs to connect millions of devices worldwide. Adder is a thought leader and continues to deliver excellence through innovation and was recently awarded the Queen’s Award for Enterprise 2020 for International Trade.

For more information find us online: Adder Technology Twitter Facebook YouTube

Press contacts

Laura Robinson

Press contact Marketing Manager PR and Communications +44 (0)333 2079766

Natasha Biggs

Press contact Marketing Executive PR and Comms +44 (0)333 2079766

The Hoffman Agency

Press contact PR and Comms The Hoffman Agency

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The global specialist in connectivity and high performance IP KVM

A global market leader in connectivity solutions, Adder Technology enables the real-time control and management of distributed IT systems. With a presence in over 60 countries, Adder works with a network of distributors, resellers and OEMs to connect millions of devices worldwide. Adder is a thought leader and continues to deliver excellence through innovation.

Adder Technology
Saxon Way, Bar Hill
CB23 8SL Cambridge
United Kingdom