Press release -
Hidden Side Haunted Fairground by LEGO® wins Toy Fair 2020 Editor’s Choice Award
Top three most exciting toys of the show voted on by attending journalists
(London, UK) 22 January, 2020 - Hidden Side Haunted Fairground by LEGO® has been crowned the overall winner of the Editor’s Choice Awards at Toy Fair 2020, with the Geomag Green Range– 100% Recycled Plastic in second place and Heroes of Goo Jit Zu Marvel Super Heroes by Character Options in third.
The prestigious annual awards, organised by the British Toy and Hobby Association, is voted on by media in attendance at Toy Fair this week at Olympia, London.
The event saw more than 260 exhibiting companies launch thousands of new toys, all aiming to make an impact in the sector during the year ahead.
“In such a competitive environment, placing in the top three of the Editor’s Choice Awards is a major achievement – and strong signaller of future success,” said Majen Immink, Director of Fairs & Special Events.
“These Awards are always an important and high-profile part of Toy Fair, and they’re made possible by the participation of all our friends in the media, who generously take time out of their busy schedules to vote. We extend our thanks to them, and our congratulations to LEGO, Geomag and Character Options.”
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Note to editors
Follow the latest Toy Fair news on Twitter at @toyfairuk. Toy Fair is the UK’s largest trade exhibition dedicated to the toy, game and hobby market. The event opened at the Olympia in London on 21 January and remains open until Thursday 23. PLEASE NOTE: TOY FAIR IS A TRADE ONLY EXHIBITION AND IS NOT OPEN TO MEMBERS OF THE PUBLIC.
For more information please contact
Jordan Tunnicliff or Emma Withington
Bastion, 35-41 Folgate Street, Spitalfields, London, E1 6BX
T: +44 (0)20 3927 6430
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About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from start-ups to some of the biggest toy companies, launching thousands of new toy lines.
Toy Fair 2020 takes place from Tuesday 21st – Thursday 23rd January. Press day is 21st January, Influencer day is 22nd January. To register for a press pass, visit www.toyfair.co.uk.
Please note the opening times are 09:00-18:00 Tuesday 21st and Wednesday 22nd, and 09:00-17:30 Thursday 23rd January.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK’s legal branded toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.
