An element of directness is essential in achieving professional success states MarketStorm Global

Miami’s premier marketing firm, MarketStorm Global are strong advocates of creating a working environment based on productivity, evident within the entire workforce. A subject that CEO, Gavin Walsh is eager to enhance in his own leadership style, primarily through the importance of being direct, as such the firm has researched into the benefits of such a management style.

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A survey by Tsun-yan Hsieh, a corporate leadership counsellor conducted a study based on senior executives and whether they felt their meetings met their intended objectives. Of those surveyed, only 40% found that they agreed with the statement. The common denominator in the remaining 60% it that they're skirting around subjects of importance and their lack of ability to be direct when leading meetings.

MarketStorm Global are eager to encourage directness amongst their leaders, by leading seminars and meetings on the subject, the firm is keen to emphasize that such a style does not require an individual to present themselves in a cold and hard manner. Instead, the focus is on the tone of voice, and the lexis used when addressing specific subjects.

The company has picked on crucial points to address when encouraging professionals to conduct themselves in a more direct manner, and they are hopeful that this will inspire more professionals to adopt such a trait.

Understand the ‘why’: MarketStorm Global understand that being direct can often come with troubles, and heading into meetings an individual should have a game plan. A professional should be clear on the reasons for the conference and how they should make this clear to all others involved.

Don’t ‘Sandwich’ bad news: A concept that many leaders fall victim to when addressing the issues/failures with other individuals. MarketStorm Global are eager to encourage individuals not to fix good news with bad news, as this can often send mixed messages and may result in the urgency of issues not being efficiently conveyed.

Ask: The firm is adamant that individuals must be as transparent as possible within a business, and this should apply to all individuals. Therefore within meetings, conversations, and one-to-one mentorship meetings if any aspect appears unclear, asking is always the best option.

MarketStorm Global understands the importance of being direct within a business, as such they are eager to replicate this in their day to day running of the company and encourage other professionals to follow their example. The firm has a variety of planned seminars and workshops on the subject to support their contractors with the tools to promote transparency; an invaluable aspect of an entrepreneur.

Source: https://hbr.org/2012/11/have-the-courage-to-be-direct.html