Boom Media Global is urging companies to utilize the human element for marketing success

As companies struggle to secure repeat customers, West Palm Beach-based outsourced sales and marketing firm, Boom Media Global, Inc. is urging companies to employ marketing methods that utilize the human element to boost brand loyalty.

Boom Media Global, Inc.: About the company

At Boom Media Global they believe in creating engaging and personalized marketing solutions that will help brands stand out from the crowd. The firm offers clients bespoke and cost-effective marketing strategies that will always deliver the personal touch. The firm exclusively uses in-person promotions, and that is their USP. They believe that a happy customer is a long-time and loyal one, and for that reason, at Boom Media Global, Inc. they go above and beyond to provide an exceptional customer experience, assuring clients the best quality when it comes to customer acquisitions.

Advances in technology have made it easier for companies to reach a wide audience. However, many consumers have become turned off by repeated exposure to identical above the line marketing campaigns. Boom Media Global, Inc. recognized an opportunity to offer brands alternative marketing solutions that utilized the human element, to deliver marketing solutions with a smile and a handshake.

CEO at Boom Media Global, Inc. Edwin Jacques believes that every company should designate a percentage of their marketing budget for experiential campaigns. Rather than high-cost and impersonal mass marketing campaigns that are hard to measure return on investment (ROI). Boom Media Global, Inc. argue that direct marketing campaigns delivered using the human element instill ‘ the personal touch’ and guarantee high ROI.

The outsourced sales and marketing specialists believe that by utilizing the human element, they can deliver a tailored approach, allowing their highly trained brand ambassadors to build relationships with customers, instill consumer confidence and build brand loyalty. Mr Jacques argues that in-person promotions are more effective than digital advertising. Companies can spend millions on advertising campaigns that provide no real accurate, measurable results and feedback. Face-to-face marketing strategies mean Boom Media Global, Inc. can offer client’s real-time data and feedback and create interactions that are memorable and hard for consumers to overlook.

“It’s no coincidence that as companies focus on mass marketing campaigns, brand loyalty falls. People buy from people. Customers crave human interactions. With a plethora of buying options, customer experience is pivotal. We put customer experience at the top of the agenda, assuring our clients we are committed to delivering outstanding customer experience, and generating both quality and quantity results,” commented Mr Jacques.

The business owner believes that human interactions allow the firm to maintain high customer service standards and build brand loyalty for their clients. The entrepreneur thinks it is essential for brands to integrate the human element into their marketing, and not to rely solely on digital advertising.

Boom Media Global, Inc. is a young, fresh and dynamic outsourced sales and marketing firm based in West Palm Beach, Florida. In a world of ever advancing technologies, Boom Media Global, Inc. offers clients something that is often lacking in today’s digital world: the personal touch and the young firm is urging companies to utilize the human element for marketing success.