Face to face experiences proving to be a marketing unicorn for Chicago’s NRG Global Inc.

With an impending expansion next month, Chicago-based outsourced sales and marketing experts NRG Global Inc have detailed how their business model continues to thrive despite demands for more digitally-orientated marketing solutions.

NRG Global Inc: About the firm

NRG Global Inc’s mantra is that by having fun with customers, they are able to forge long-lasting connections on their clients’ behalf. This is because their face to face approach allows hands-on demonstrations in a hassle-free atmosphere, where people can share questions.

A unicorn by definition is a mythical rarity - and while there is nothing fictitious about in-person interactions, NRG Global Inc are under no illusions whatsoever that it’s not the most popular channel available to businesses looking to acquire customers.

However, the firm have been targeting markets where there is a need for personal interactions between brand and consumer, in order to restore faith in consumer purchasing decisions. This strategy has continued to bare fruit for the firm, and Managing Director Rafael Grossi believes this is because people are the key to developing trust for a brand;

“I saw a discussion on LinkedIn recently asking if brand managers today should focus their attention on recruiting new customers, or spend time creating deep relationships with loyal customers to optimise growth. Both are important, so the answer lies somewhere in between - but people, speaking to prospects in-person is the common denominator of success here,” stated the MD.

NRG Global Inc believe that the most effective way of getting emotional buy in is to create an experience and place the consumer at the heart of it. While that can of course be achieved online, it tends to be most easily achieved within an offline context.

Indeed, as more businesses turn to digital channels to market themselves, the Chicago-based firm believes other companies will use offline channels as their very own marketing unicorn.

Source: https://mill-all.com/blog/2017/04/26/who-is-the-marketing-unicorn/