'Millennials need to destroy their unfair stereotypes, here’s how' declare The Hive Collective

Sheffield's marketing specialists, The Hive Collective are advising the millennial generation on ways to destroy unfair stereotypes regarding their perceived work ethic. The firm recognises the potential of millennial professionals, and finds them to go against the grain in regards to a number of stereotypes often lumped with the individuals known as the 'snowflake generation’.

The Hive Collective: About the firm

The Hive Collective is urging businesses not to blame workplace changes on the millennial generation, arguing that they are a product of their communities. The generation has grown up with developing technologies and changing perceptions of traditional career routes - many of which have painted a picture of a lazy individual, scared of hard work and lacking drive.

However, in light of their experience, The Hive Collective have found millennials to be motivated young professionals, keen to continue the development of their education and discover new and invigorating ways to tackle markets. As a result, The Hive Collective has released a statement on ways in which they are urging millennials to help break down their unfair stereotypes.

Do your market research, be a consumer

The Hive Collective is urging millennial professionals applying for roles to act as a consumer, get to know the brand before entering an interview situation. This will prove a desire to learn, and demonstrate initiative. The ability to illustrate knowledge as a consumer is invaluable and proves an authentic interest for the business argues The Hive Collective.

Ask the appropriate questions

This element is applicable to both interview, and working environments contends the firm, it is essential to stay focused and understand a common goal of selling yourself as a commodity. The small windows of time during an interview scenario or overview meetings with leadership should be spent asking questions about development, and self-promotion.

Use inclusive language, such as ‘we’

Millennials are often depicted as selfish individuals, yet The Hive Collective has detailed their understanding of the generation as team-orientated individuals. Simple modifications such as using inclusive terms as ‘we’ and ‘us’ can help to break down this stereotype.

The Hive Collective believe it’s only right that everyone gets a shot at success, which is why they don’t focus on background, qualifications or experience when building their community. If you have the ambition, they’ll match it by providing you with the building blocks you need to create a solid future. They can be reached via email at info@thehive-collective.com

Source: https://www.entrepreneur.com/article/319544