Monitor these marketing trends to maximise success declares Jump Manchester

Jump Manchester is the city’s loudest direct marketing agency, and the firm has solidified themselves as experts within the industry. As such, the company has released a statement on significant marketing trends that they are expecting to see gain traction across the remainder of 2018.

Jump Manchester: Opportunities

Augmented Reality and Mainstream Retail

Augmented reality is a developing technology that combines computer-generated imagery and a view of reality. The industry has rapidly increased in value since 2016, with significant brand names delving into the technology, such as social networking app Snapchat. A number of companies have already explored this concept in their marketing strategies, inclusive of Ikea and Dulux. Jump Manchester is eager to see more brands delve into exploration with this technology, hopeful that other event-based organisations will use such strategies in regards to their customer acquisition at popup events.

Personalised Purchase Experiences

Personalisation has long been the backbone of Jump Manchester’s business model, understanding this as the key to face-to-face customer acquisition, and as such the firm are excited to see the rise of such strategies in mainstream retail. The firm has recognised that consumers no longer want a ‘one-size fits all’ approach to the consumer market, they are seeking a more personal and immersive shopping experience.

Human Optimisation

Meeting the needs of the consumer remains the driving force behind Jump Manchester, and more brands are beginning to operate in this manner, argues the firm. There is becoming less of a focus on maximising algorithms, often going back to marketing basics - the human connection. Jump Manchester have noted large brands incorporating this into their campaigns and is hopeful SMEs and startup companies will follow this example.

Jump Manchester are eager to continue to develop as a business, continually seeking to enhance their customer experience, maximising retention and return custom. The latest statement comes from Jump Manchester with aspirations to inform their contractors of the future of the consumer sphere, and aspects of which they will continue to focus in the coming months.

Jump Manchester conduct street events and promotions across Manchester City centre and the surrounding areas, recognising that in-person pop-up events are the key to customer interaction. The firm understands that creating a unique atmosphere is crucial to building brand awareness.

Source: https://www.marketingweek.com/2018/02/14/key-trends-2018-cryptocurrency-ar-personalised-product-pages/