Bageriet brings a touch of Scandinavian style to London’s Covent Garden as the traditional Swedish bakery opens at 24 Rose Street. Award winning Swedish bakers Daniel Karlsson and Sven-Gunnar Appelgren aim to bring quality and originality to their newly launched operation as Daniel explains: “We want to provide the best fresh bread, pastries and traditional Swedish open sandwiches in London."
Fria strives to educate and raise awareness of coeliac disease – once a relatively rare disease in children and now a public health epidemic. Fria aims to assist in furthering the debate so more undiagnosed people with coeliac disease can regain their health and we can help them embrace a gluten-free life.
Scandinavian market-leader responds to UK demand and confirms exciting new deal to distribute its award-winning gluten-free bakery products online through the UK's GFF Direct.
Following the highly popular Swedish food trials during January and February 2011 at John Lewis Foodhalls from Waitrose, Oxford Street and Bluewater, Kent, public demand means that Scandinavian gluten-free market-leader Fria's breads will continue to be sold in both flagship stores.
Fria is the Scandinavian market-leader in gluten-free bread. From January 2011 the UK will be able to enjoy Fria’s delicious award-winning products in selected John Lewis foodhalls from Waitrose. Once you try Fria, you’ll realise what you’ve been missing from other gluten-free breads!