Press release -
Hövding inspired by vibrant colours and shimmering rainbows
With summer ablaze with colour, Hövding is taking inspiration from the plant world, serving up tropical influences and rainbow reflecting covers that add personal style to your cycling trip while increasing your visibility on the roads.
The two new covers being launched by Hövding are Brazil and Spectrum.
The colourful Brazil cover draws on the influences of tropical flora – embracing this year’s trend for the more exotic members of the animal and plant kingdom.
The Brazil is woven in jacquard fabric for a glossy, luxury feel, with a varied structure bringing the bold colours and pattern to life. The pattern is individually applied to each cover, giving every cyclist a unique look with the Brazil around their neck.
The Spectrum is a more classic cover at first sight, but it is actually made using a shimmering and highly reflective fabric. When the light hits it, all the colours of the rainbow are reflected in a glittering show. The label in the Spectrum is made from an exciting new material called Viridis, the first green, bio-based rubber produced from maize.
“Europe is seeing a real boom in cycling and we hope that many cyclists will choose safety first. Although Hövding is, above all, a safety product offering the world’s best head protection for cyclists according to multiple independent tests, we also want cyclists to be able to express their own personal style when they’re out on their bikes,” says Hövding’s CEO Fredrik Carling.
The covers work with the Hövding 3 and don’t need to be removed for charging.
The covers will be in stores from end of August.
Recommended retail price:
Brazil 39 EUR and Spectrum 39 EUR
Topics
- Lifestyle, Fashion, Leisure
About Hövding
A Swedish innovation, Hövding is the world’s first airbag for cyclists, and is proven to offer better protection than traditional cycle helmets. Via advanced sensors and a unique algorithm, the Hövding monitors the movement patterns of the cyclist and reacts by releasing an airbag in 0.1 seconds in the event of an accident, offering the world’s best impact absorption and protection against rotational forces. Since its launch, over 350,000 Hövding airbags have been sold and several thousand people have been protected by Hövding in accidents.
