IAM RoadSmart appoints Mark Armitage as Chief Executive

• Mark Armitage takes up the position on a permanent basis following successful interim spell

The UK’s leading independent road safety charity IAM RoadSmart today welcomes the appointment of Mark Armitage as Chief Executive Officer (CEO).

Mark has worked as interim CEO for the previous six months and before this was a Trustee of the road safety charity. He brings a wealth of experience from both the motoring and education sector having worked in senior roles for industry giants such as the RAC, Ford Motor Company, Autotech Group, Skillnet and the Institute of the Motor Industry (IMI). He has also served as a T-Level panel member for the UK Department for Education.

Mark replaces Antony Kildare who left IAM RoadSmart in 2025.

New IAM RoadSmart Chief Executive Mark Armitage said: “I’m delighted to be permanently joining the IAM RoadSmart family following an interim period, particularly in its milestone 70^th year. In the last six months, I’ve had the pleasure of meeting many of our wonderful volunteers and groups who continue to selflessly deliver many of our courses. I am also grateful to our wonderful staff who have made me feel welcome and who are working so diligently to achieve our key deliverables.

“Improving road safety is at the heart of what we do, and with more than 30,000 people killed or seriously injured on UK roads in 2024, there has never been a more important time for IAM RoadSmart to work with Government, stakeholders and the public to reduce this number through education. I’d also like to thank the Trustees for putting their faith in me and the team to deliver this.”

IAM RoadSmart Chair Shona Johnstone said: “We are delighted that Mark will be joining as CEO on a permanent basis. Over the past six months he has given the charity a clear sense of direction and it was this vision that impressed the Trustees. Mark is passionate about road safety and is committed to our goal of zero deaths and casualties and he also understands the need for modernisation and enhancing what we offer as an organisation. We look forward to working with him in this permanent role.”

Notes to editors

For interviews, contact the IAM RoadSmart press office on press.office@iam.org.uk / 020 8996 9777

About IAM RoadSmart

IAM RoadSmart is the UK’s largest road safety charity providing advanced driver and rider training. It has a vision of a society where all road users can safely use the public highways together.

IAM RoadSmart was formed in March 1956 and has around 70,000 members and 5,000 volunteers that support its campaigns on road safety. At any one time there are more than 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses.

The charity also delivers courses in the workplace. To find out more about how IAM RoadSmart can help with fleet and work training visit www.iamcommercial.co.uk

To find out more about IAM RoadSmart go to: www.iamroadsmart.com

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