IAM RoadSmart introduces interactive and informative road trip adventure through the stunning Scottish Highlands

• Summer-long experience delivers guided road trip alongside road safety education
• Collecting points en route, participants will see some of Scotland’s most spectacular scenery

A new initiative combining treasure-hunt style car road trips around the picturesque Scottish Highlands and an educational approach to road safety with the chance to win a £50 voucher per challenge launches on Monday 19^th May, by the UK’s leading road safety charity.

IAM RoadSmart Experiences offers both members and the wider public a combination of sightseeing on some of the most spectacular drives around a beautiful part of Scotland with interactive ‘treasure hunts’ and test their knowledge of road signs, the highway code and road traffic laws. The Highlands Experience will run throughout the summer offering participants flexibility to plan their trips, with the winners announced in the Autumn once the event closes.

Starting and ending in Inverness, participants will accrue points based on their check-ins and road safety knowledge, promoting understanding for all ages and combining fun for those taking part. A minimum of two people within one vehicle can participate, making it an experience to do with friends or family, allowing for rest stops, unique sightseeing spots and photo opportunities.

Tickets to take part in this exciting adventure will be available online.

IAM RoadSmart Head of Product Development Helen Doran said:

“As the UK’s leading road safety charity, we wanted to combine a challenge, an experience and education as part of our offering to people. At the same time, people will get to enjoy seeing one of the UK’s most beautiful spots for a small fee. As part of the experience, the team that accumulates the most points will win a £50 voucher. We’re delighted to be able to offer this to everyone through the Goosechase App.”

Instructions, rules and terms and conditions can be found when booking a place. Participants are required to conform to all road traffic laws and have all the correct licence and insurance documentation. This is not a race and is an experience for pleasure and educational purposes. Participants are strongly advised to check the route is fully open for the dates they wish to go and avoid clashes with other events and possible road closures.

We regret that owing to the interactive element, this is not currently open to motorcyclists and is for cars only where passengers can control the interactive element.

Notes to editors

For interviews, contact the IAM RoadSmart press office on press.office@iam.org.uk / 020 8996 9777

About IAM RoadSmart

IAM RoadSmart is the UK’s largest road safety charity providing advanced driver and rider training. It has a vision of a society where all road users can safely use the public highways together.

IAM RoadSmart was formed in March 1956 and has around 70,000 members and 5,000 volunteers that support its campaigns on road safety. At any one time there are more than 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses.

The charity also delivers courses in the workplace. To find out more about how IAM RoadSmart can help with fleet and work training visit www.iamcommercial.co.uk

To find out more about IAM RoadSmart go to: www.iamroadsmart.com

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