Cadbury Redefines Football Sponsorship to Support Local Communities
Over a year ago, Manchester United walked out to a crowded Old Trafford to play Watford on the 23rd February 2020 and rather than being flanked by the usual United-fanatic boys and girls, the team was greeted by mascots from a different generation. They were all local fans aged between 61 and 87 who were there to raise awareness of loneliness in older people as part of a campaign by Cadbury, Age U