Mondelēz International and Grenfell Athletic FC Announce New Partnership

Uxbridge, London.– 8th March 2021 - Mondelēz International, owner of Cadbury, is honoured to announce their partnership with Grenfell Athletic Football Club. This will make the UK’s favourite chocolate brand, an official club partner.

Grenfell Athletic FC was formed just months after the tragic Grenfell Tower fire. The club has the core aim of providing hope and giving back to families and individuals from the local community. The team currently play in the Middlesex County League and attracts players in and around the North Kensington area where Grenfell Tower is located.

Cadbury is proud to support the development of Grenfell Athletic FC and the inspirational work the club does within the local community. This will include working with the club to develop bespoke and limited-edition Grenfell Athletic Cadbury chocolate bars, which will launch to mark the four-year remembrance date of the disaster. All funds raised through the sales of the bars will go directly to support the club and community initiatives. Cadbury hopes to support Grenfell Athletic FC further throughout the partnership by donating key sponsorship assets, marketing, insight and sales support and bespoke product to continue to help build upon the success of the club.

In coming together in this way, the partnership deal celebrates the similarities and shared values of the two brands - bringing people together, creating and sharing moments of happiness, as well as celebrating and supporting local communities.

Grenfell Athletic Founder and Manager, Rupert Taylor said: “What an exciting opportunity for our wonderful club. Grenfell Athletic F.C teaming up with the best chocolate family the UK has ever seen. This partnership will help cement the foundations of our mission; our values are aligned which makes for a powerful synergy’’.

Nick Rogers, Senior Brand Manager at Cadbury added: “We are delighted to be partnering with Grenfell Athletic FC, a club that has helped support its local community through this amazing initiative. After Rupert recently inspired our entire marketing and sales team at our internal leadership conference, we knew we had to become partners. We look forward to supporting Grenfell Athletic in growing their club and help build future success both on and off the field.”

About Cadbury

For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well- loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.