Mondelēz International pilots QR code on UK packs to provide consumers with sustainability and wellbeing information
Mondelez International is piloting a new QR code on its UK summer promotion with Merlin Entertainments across a range of Cadbury, Oreo and Barny packs until October. Consumers can access new online platform ‘Snacking Right’ to find out more about the company’s sustainability and well-being programmes, including how to recycle certain packaging. This UK Snacking Right pilot, a global first for Mon