From Bournville to beyond: The Cadbury Foundation celebrates landmark anniversary year and welcomes new Chair of Trustees

- The Cadbury Foundation donated over £650,000 to charities and community partnerships in its 90^th anniversary year

- Over 278,600 people have now engaged with the Midlands-based award winning, evidence-based Health for Life ® programme, supporting schools and local communities to participate in healthier lifestyles

- 16,600 young people engaged in employability workshops led by IGD and supported by Mondelez International volunteers

Following the Foundation’s 90^th anniversary in 2025, The Cadbury Foundation has released its 2025 activity, demonstrating the impact and value of the Foundation across the Midlands and beyond across its charity and community initiatives.

In 2025, the Foundation donated over £650,000 to health and wellbeing programmes, youth skills, and charities close to colleagues' personal lives and interests, with the majority of the funds supporting over hundreds of local and national charities accessed by local communities and colleagues of Mondelez International throughout the UK and Ireland.

Established as The Charitable Brothers Trust in 1935 in memory of George and Richard Cadbury, The Cadbury Foundation was founded on the brothers’ belief that supporting local communities' benefits both society and business. To this day, the Foundation continues to invest in local communities through grants and the time and expertise of its workforce through volunteering and fundraising.

Supporting Mondelez colleagues across the UK, the Your Charity Your Choice initiative gives employees the opportunity to nominate and vote for charitable causes close to their hearts. More than 800 colleagues participated in 2025, helping distribute £90,000 to 72 charities across the UK and Ireland, including Midland's organisations, Abbie’s Army, Aston Villa Foundation and Amy and Friends.

In Bournville, colleagues have been working with The Conservation Volunteers (TCV) to create a new food-growing space, following a winning design submitted by a member of the Research and Development team. This project forms part of more than 1,200 volunteering hours contributed by colleagues in 2025.

Encouraging healthier lifestyles remains a key focus for the Foundation. In 2025, its Health for Life® programme has now inspired 278,780 schools and communities learn about healthy eating, food growing and physical activity. More than 3,500 pupils from 50 schools also took part in the annual Health for Life Cookathon, led by Michelin-trained chef and Bromsgrove-based Poppy O'Toole.

The Foundation's commitment to supporting families facing hardship also continued throughout its anniversary year. To mark its 90th anniversary, The Cadbury Foundation donated £90,000 to Trussell, directly supporting over 360,000 individuals. Between July and September 2025 alone, food banks within the Trussell community distributed more than 625,000 emergency food parcels, including more than 213,000 for children.

Additionally, more than 16,600 young people benefited from support from the Foundation and volunteers through IGD’s employability workshops with 90% reporting an improvement in their skills and readiness for future education and employment.

Christian Woolfenden, newly appointed Chair of Trustees for The Cadbury Foundation, said:

“Joining The Cadbury Foundation as Chair of Trustees at such an exciting point in its journey is truly a privilege. For 90 years, The Cadbury Foundation has remained committed to the values that inspired its creation in Bournville, creating a lasting legacy of support for communities across the UK&I.

“The Foundation’s work reflects a long-standing belief that businesses can play a positive role beyond their commercial success, and I look forward to supporting its mission in the years ahead.”