Mondelēz International and West Bromwich Albion Football Club Announce New Partnership

West Bromwich Albion FC are thrilled to announce their global partnership with Mondelez International, owner of Cadbury. Throughout this multi-year contract the UK’s favourite chocolate brand will become an official snacking partner of the Club.

With Bournville, the home of Cadbury being so local to the Hawthorns, the partnership celebrates the similarities and shared values of the two brands - bringing people together, creating and sharing moments of happiness, as well as celebrating and supporting local communities.

Cadbury is proud to support the Club’s community initiatives as part of their sponsorship, including the Baggies Buddies programme. Through organising meet ups and allocated match day zones for those hoping to meet others, this initiative offers supporters who may feel isolated or alone companionship and a sense of community, and Cadbury hopes to generously support Baggies Buddies further through the donation of key media assets, including hospitality, match tickets, stadium experiences, as well as player meet and greet opportunities.

Head of Partnerships Tomasz Chadwick said: “Football has always been a way of combatting loneliness due to the ‘football family’ it provides, but with fixtures currently being played behind closed doors, it has been easier than ever for people to be left on their own.

As a Club that takes pride in looking after it’s community, we’re delighted to have a partner that will work proactively with us to offer support to those that need it”

Nick Rogers, Senior Brand Manager at Cadbury, added:” We are delighted to welcome West Bromwich Albion FC to the Cadbury family. With the West Midlands being home to both the Hawthorns stadium and Bournville Factory we are proud to support the great work the Club does for our local community. Starting with the Baggies Buddies initiative which helps to tackle loneliness in the community and is a cause close to our hearts.

In addition to this, Cadbury is also proud to demonstrate its pillar of generosity, by supporting the Club’s current community outreach programmes. As part of the sponsorship they will be donating a significant amount of product which will be included in food parcels to be delivered to the wider community by Albion Foundation staff.