Mondelēz International and Wolverhampton Wanderers Football Club Announce New Global Partnership

Wolverhampton Wanderers Football Club, are delighted to announce their global partnership with Mondelēz International, owner of Cadbury. This will make the UK’s favourite chocolate brand the club’s official snacking partner.

With Cadbury’s iconic factory in Bournville and the Molineux Stadium both being firmly rooted in the West Midlands, Cadbury are proud to be able to support our initiatives and support our local community. In particular Cadbury are delighted (with the help of club captain Conor Coady) to be able to aid Wolverhampton Wanderers elderly fans, by supporting the Wolves Elders Society, which supports our senior fans, as well as Molineux Memories, a project run for fans who have been diagnosed with dementia.

In addition, Cadbury will also be donating their match day hospitality, game tickets, signed merchandise and much more to Wolves Elders and Molineux Memories members. When safe to do so, Cadbury will also be gifting a player appearance and stadium tours for the members and their families.

“We are delighted that the club has agreed this partnership and are hugely grateful both to Cadbury and our colleagues within Wolves commercial department for their support with Foundation projects,” says Will Clowes, Head of Wolves Foundation.

“Cadbury are an iconic brand known across the world but have always retained a strong desire to assist local communities, and that approach will help us support our local engagement in Wolverhampton, particularly through these challenging times.”

Colin O’Toole, Associate Director of Marketing of Cadbury Equity added: “We are delighted to partner with our neighbours, who also hold a rich history in the Midlands area. We will continue to work closely with the club and its great work in the community, starting with the donation of our sponsorship assets to the local community initiatives.”

Cadbury will also be offering Wolves fans unique access to their club throughout the duration of the relationship through a series of activities that fans can look out for over the coming months and seasons.