Mondelēz International launches eight non-HFSS Products across biscuits, confectionery and drinking chocolate

Uxbridge – August 9th, 2022 – Mondelēz International, Inc. (NASDAQ:MDLZ)is continuing its strong track record of offering a wide range of snackingoptions for consumers by innovating to create new products or reformulatingproducts that will not be classified as high in fat, salt or sugar (HFSS) frombeloved brands including belVita, Cadbury Drinking Chocolate, MaynardsBassetts and The Natural Confectionery Company.

As part of the business’ purpose to ‘offer the right snack, for the rightmoment’, the UK business is launching eight non-HFSS products to offerconsumers more choice when it comes to snacking mindfully and managingtheir overall diet. Committed to Mindful Snacking, the business has longinvested in offering wellbeing choices for consumers, from launching portion-control pack formats to adding Snack Mindfully icon to all packs andsupporting consumers with information.

For 2022, the business will launch new belVita Soft Bakes Apricot Filled, aline extension to existing non-HFSS product Soft Bakes Strawberry Filled,which will be available from UK & Ireland retailers from mid-August. It willalso introduce a new belVita Fruit Crunch Range, launching Apple & Pear30% less Sugar and 70% less sat fat, as well and Raisin & Currant 70% lesssat fat compared to the average market of sweet adult biscuits. These NEWindividual bars are also under 100kcal per biscuit and will be available in UK& Ireland retailers from September. The business plans to launch furthernon-HFSS belVita products in January 2023.

Louise Stigant, UK Managing Director at Mondelēz International, commented:“I’m proud of the non-HFSS ranges that we are developing in categories suchas biscuits, confectionary and drinking chocolate. This is a result of asignificant amount of work and investments that we have made to findopportunities to innovate and reformulate products so that we can giveconsumers more choice.

“As custodians of some of the UK’s most beloved and iconic brands, we needto carefully balance the journey towards more non-HFSS products, alongsidethe need to meet the expectations of our consumers, we want to ensure wedon’t compromise on taste or quality. This remains a complex challenge forthe industry and one which requires ongoing partnership with Government.”

Teams of makers and bakers also developed non-HFSS products for its iconiccandy brands in the form of Maynards Bassetts Wine Gums Juicies, MaynardsBassetts Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes,each of which includes 30% less sugar. These new launches contain fruitjuice, natural colours and flavours which do not compromise on taste. TheNatural Confectionery Co. Juicy Snakes will be available in UK & Irelandretailers from mid-August, while Maynards Bassetts Wine Gums Juicies andMaynards Bassetts Sports Mix Juicies will be available from UK retailers onlyfrom mid-August. The company releases these new non-HFSS productsalongside the original products consumers have known and loved for over acentury.

In 2023, Mondelēz International will further continue its journey to provideconsumers with greater choice, including through offering products withimproved nutritional profiles, by reformulating it Cadbury Drinking Chocolateand Cadbury Instant Hot Chocolate packs to make them non-HFSS. This movecompliments the existing non-HFSS products it already offers in the category,including Bournville Cocoa, Cadbury Highlights Milk Choc, HighlightsBournville, Green & Blacks Cocoa and Green & Blacks Hot Chocolate.

All these new products are made possible thanks to the significant R&Dfootprint Mondelēz International has in the UK across Bournville and Readingwhich are home to two of 15 global research hubs Mondelēz Internationalruns worldwide.

The Business is reformulating products where possible to give consumers abroad portfolio of choice for different needs and occasions. However,reformulating chocolate is very difficult given the role that sugar plays in the

product, contributing to the texture, bulk and structure as well as the taste.Chocolate formulation is also prescribed by statute which prohibits the use ofstarch, artificial sweeteners, polyols and other sugar replacers.

Mondelēz International has made significant investments to give consumersbroader range of choice, this is easier for some products than for othersdepending on their nutritional composition, meaning the business can, andwill, only launch products that meet the expectations of its consumers. Thesnacking leader strong launch plans in place to drive consumer awarenessand trial and will explore extending the new technology across otherproducts.