Mondelēz International’s ‘Snacking Made Right’ Report highlights UK & Ireland leadership in innovation and R&D

Mondelēz International has launched its 2025 global ‘Snacking Made Right’ Report, showcasing the UK and Ireland as leading markets driving ESG progress through focused innovation, advanced R&D and strong partnerships. Across both UK and Ireland, Mondelēz International is turning its ambitions on ESG into action, using science, technology and collaboration to deliver measurable change from farming to packaging.

Driving farm-level change through R&D: A collaboration with Queen's University Belfast is advancing how on-farm technologies measure and reduce emissions across entire systems, bringing greater precision to sustainability efforts on the ground. An EIT Food-funded project, led by Queen’s, is taking this further by identifying which actions deliver the greatest emissions reductions for the lowest cost across different dairy farm types, helping farmers prioritise the most effective solutions.

Turning climate insight into action: Mondelēz International is working with the University of Cambridge’s Centre for Risk Analysis and Resilience to strengthen climate risk assessment, transforming complex data into clear, actionable insights that support more resilient operations and supply chains.

Scaling innovation where it counts: The UK and Ireland are also leading in turning innovation into realworld impact

• Driving innovation in packaging – Cadbury Dairy Milk sharing bars are now wrapped in 80% certified recycled plastic, allocated through a mass balance approach. In 2025 Cadbury Heroes paper tubs were trialled with Tesco over the festive period, and the organisation is a founding member of, and investing in, the UK’s Flexible Plastic Fund to enable kerbside collection, sorting and recycling of flexible plastics in 2027.

• Cutting emissions – By extending its partnership with Tesco to expand double-deck trailers, Mondelēz has cut 78,000 miles from UK roads and removed around 900 truck journeys.

• Promoting choice through innovation – The business launched zero sugar Oreos as part of its commitment to choice, offering options that cater to a wider range of lifestyles and dietary preferences.

“The UK and Ireland demonstrate how innovation and R&D can accelerate ESG progress,” said Christian Woolfenden, Senior Vice President and Managing Director UK&I. “By combining world-class research with scalable solutions, we are helping to shape a more sustainable future while continuing to create brands people love today and will continue to enjoy for generations.”