Merlin Entertainments and Mondelēz International announce new Cadbury World partnership
Merlin Entertainments and Mondelēz International announce new Cadbury World partnership
Merlin Entertainments to acquire operations and brand licensefor Cadbury WorldOpened in 1990, Cadbury World is one of the West Midlands’most popular attractions with 600,000+ visitors every year.
Move will build on the success of Cadbury World and forms partof Merlin’s broader strategy to engage in