Avanade and Sitecore Team Up to Simplify the Complexity of Enterprise Marketing

SAN FRANCISCO and SEATTLE– Nov. 1, 2012 – Sitecore, a leading web content management and customer experience management software company today announced it has formed a global partnership with Avanade, a global business technology solutions and managed services provider, to deliver a simple, unified approach to digital marketing and web content management. Avanade brings global scale with 16,000 Microsoft-focused professionals in over 20 countries and more Sitecore-certified employees than any other systems integrator.

Today, marketers are constantly under pressure to deliver measurable results to the business but are faced with a deluge of marketing data, campaign dashboards and disparate services that make it difficult to quantify and assess business results across marketing channels in a clear and concise way.

Sitecore and Avanade are delivering solutions and services that help marketers more quickly and efficiently deliver, manage and analyse campaigns and customer engagement across all marketing channels, including web, email, mobile and social channels.  These services are available via on premise solutions or on-demand through the Windows Azure cloud platform.

This partnership brings together Sitecore’s Microsoft-based enterprise web content management and customer experience management solutions with Avanade’s experience in online solutions design and digital marketing expertise.

“Organisations tell us they need a simplified way to deliver marketing programs that generate rapid return on investment without being overwhelmed by managing a fragmented spectrum of technologies,” said Burley Kawasaki, Avanade’s vice president of software and cloud services. “Avanade and Sitecore are able to deliver a simple, unified solution for marketers that achieves better results across all customer experiences and digital marketing activities quickly.”

“By using Windows Azure, Avanade and Sitecore can provide their customers with a scalable and global cloud platform that can help them focus on their business rather than on the technology,” said Bill Hamilton, director, Windows Azure product marketing.

Sitecore’s award-winning Customer Engagement Platform (CEP), combining content with customer intelligence, is designed to reduce complexity for marketers so that they can engage, manage and extend customer relationships for life. The Customer Engagement Platform is built on Sitecore’s Web Content Management System (CMS) which was recently recognised as a leader in Gartner’s 2012 Magic Quadrant for Web Content Management.

“The powerful combination of data and content all in one platform offers a complete view of a customer that lets marketers sense and adapt to real-time customer behaviour,” said Joe Henriques, vice president, global strategic partners, Sitecore. “By working closely with Avanade, we help fill a significant void for companies seeking a cloud-enabled customer engagement solution that offers greater agility and deeper insights with enterprise-class capabilities.”

About Avanade

Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft® technologies to help customers realise results. Our people have helped thousands of organisations in all industries improve business agility, employee productivity, and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialised delivery model to provide high quality solutions using proven and emerging technologies with flexible deployment models–on premises, cloud-based or outsourced. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 16,000 professionals in more than 20 countries. Additional information can be found at www.avanade.com.

About Sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline.   Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

Media Contacts:

Kim Pegnato, Sitecore

+(1)-781-620-1729

kmp@sitecore.net

Corey Olfert, Avanade

+(1)-206-239-6133

Corey.Olfert@avanade.com