Easter is the ideal time to get away for a family ski holiday; in fact, it’s something of a tradition in Sweden and Norway. With longer, warmer days, glorious pink sunrises and sunsets and a more chilled-out vibe on the slopes, the Easter holidays are the perfect time to relax and spend time together in nature.
Starting today (February 20), SAS is launching tickets to Sweden and Norway’s largest ski resorts, Sälen and Trysil, for Winter 2020/2021. Direct flights from London Heathrow to Scandinavian Mountains Airport will operate from December 26 2020 to April 3 2021. Accommodation is also bookable at skistar.com.
After nine winter seasons, SkiStar’s popular loyalty club, MySkiStar, has seen membership surpass 900,000. MySkiStar offers personalised deals and offers, free wifi and tools allowing skiers to track their stats, see how many calories they’ve burned, collect pins and find – as well as compete with – friends on the slopes.
SkiStar has a great deal for young families this spring (March 23 - April 5), with free ski school, ski rental, ski pass and meals for children up to six years old as part of Valle's Family Weeks. Valle’s Ski School is the perfect place for children from three to nine to learn and hone their skills, and the fun carries on after lessons with SkiStar’s lovable snowman Valle putting on lively shows.
Grand opening of Europe's first ski airport with a 10 minute transfer to the slopes. Scandinavian Mountains Airport welcomed its first flight today (December 22nd), with direct SAS flights from London Heathrow starting next Saturday December 28th. With transfers to Sälen, Sweden from just 10 minutes, British skiers can fly in the morning and be out on the slopes after lunch.
Comments from the acting CEO Anders Örnulf Winter came early with both cold and snow at all destinations, enabling good snowmaking conditions and an early start to the season and ensuring that our resorts are in fantastic condition for the Christmas and New Year holidays.
The first flight from London to the new Scandinavian Mountains Airport departs from Heathrow on December 28 with Swedish star Måns Zelmerlöw, British actress wife Ciara Zelmerlöw and their children among the passengers ready to see in the New Year on the slopes of Sälen and Trysil.
The Board of Directors of SkiStar has appointed Stefan Sjöstrand as President and CEO as from 11 June 2020 at the latest.
Ski travel operator SkiStar is investing heavily to develop Hundfjället in Sälen into a world-class ski resort. Scandinavia's newest express lift will be making its debut this winter, while a new accommodation concept and a brand new international airport will be opening within a few years and making the resort completely unique. Other highlights the FIS Alpine World Ski Championships in Åre.
Comments from the CEO Mats Årjes: With winter behind us, we are once again able to present the best nine-month results in SkiStar’s history. As we look back on the season, we have been able to offer our guests fantastic skiing at all our destinations from when the season began in December right through to its end.
Winter arrived early this season – the cold and snow have continued, which led to SkiStar’s resorts being in full operation for essentially the entire period. This is the underlying reason that SkiStar can present the best half-year results in its history.
SkiStar has developed its new digital platforms with a focus on customer requests, simplicity and inspiration. From a 360 perspective, the entire customer journey is covered, from idea to booking and stay at a SkiStar ski resort. The goal of the development is to make it easier for the customer to find information and book, whether it happens on a computer, an iPad or a mobile device.
The development of the ski area in Hundfjället, Sälen, located less than 10 minutes from the new Scandinavian Mountains Airport, which is under construction, is a step towards an international ski resort, with Scandinavia's most modern 8-seater express chairlift, new ski runs and expanded snow-making facilities.
The title sponsorship of the FIS Alpine World Ski Championships in Åre 2019 puts SkiStar in the ideal position to acquire new guests. The exposure involved will give SkiStar the perfect communication platform with access to the entire European market.
Comments from the CEO Mats Årjes: Winter has arrived at our destinations and from week 49, all our ski resorts have opened for the season with good snow conditions. In addition to a covering of natural snow, the conditions for snow production have been good. Bookings, expressed as the number of overnight stays, are 2 percent higher than at the same point in the previous year.
- We have experienced another good winter season, which has contributed to a strong financial year, and we are once again able to present the best results in SkiStar’s history, with our financial targets achieved and exceeded. Valle’s Weeks, good winter holiday weeks, conference activities & increased capital gains made a strong contribution to the improved results, says Mats Årjes CEO, SkiStar.
Exclusive new lodge in Hemsedal, new gondola lift in St. Johann and even more snow. And now there is even better and more exciting skiing in Sälen, Trysil, Vemdalen and Åre. The SkiStar ski resort company presents exciting winter news.
SkiStars famous and popular children’s character Valle the snowman was already in his first winter in St. Johann a success for families who visited St. Johann. Now in the second winter Valle will introduce his unique ski school. Valle’s ski school teaches all kids from 3 to 9 years how to ski and to be safe and secure skiers with educated ski instructors from St. Johann’s local ski schools.
The last step to install the 6-seater chairlift at the Eichenhof is done. The authorities gave green light for the start of the construction. The improvement of the Eichenhof region to a family-friendly access into the ski area is now on the way. Modern comfortable lifts guarantee memorable skiing experiences.
After an early start to the season, with cold weather and snow in November and an unusually mild December, business gained momentum from the Christmas and New Year holidays. In summarising the results for the first nine months, it is once again our great pleasure to present the best results in SkiStar’s history, says Mats Årjes CEO SkiStar.
