Press release —
STAMMAs New Campaign Urges: Leave Space for Stammers
London, 9th June 2026: Stamma - the UK charity for people who stammer today unveils its new campaign ‘Leave Space’, created by Iris London.
The OOH campaign launches across key cities including Manchester and Liverpool and is fuelled by pro bono media from JC Decaux. T he work aims to drive awareness and behaviour change among people who don’t stammer, by asking them to stop filling silence in conversations with someone who stammers.
Based on the insight that most interruptions are simply due to people feeling uncomfortable with silence in a world that moves so fast, the campaign seeks to encourage behaviour change. These pauses feel awkward, so we automatically rush to fill them. But for someone who stammers, those pauses aren’t empty, they’re part of speaking.
The aim is to make that pause behaviour feel obvious by utilising a space we expect to be filled: OOH billboards .
The creative approach is deliberately minimal, with space left mostly blank to stand out in busy environments. The empty space mirrors the pause people should allow in real conversations.
It features two simple lines as part of the creative:
Not every space needs to be filled.
Give people who stammer time to speak.
The campaign aligns with STAMMA’’s ambition to work towards a world where people who stammer are heard, included and able to speak without shame or stigma.
The initial OOH push will be followed by national cinema and audio campaigns in July supported by pro bono media from Pearl & Dean and Acast.
Menno Kluin, Chief Creative Officer at Iris commented: “Our journey with STAMMA is about creating real behavioural change for people who stammer.
We wanted to make a simple point: leave space for people who stammer to speak. What better way to demonstrate that than by creating OOH that quite literally leaves space in a media landscape?”
Jane Powell, CEO at STAMMA adds: “This campaign is part of STAMMA’s long-term mission to create real behavioural change for people who stammer and build a world where everyone feels able to speak without shame, stigma or interruption.”
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Notes to editors:
For more information, please contact: Luna.Allen-Budiasa@ingenuitylondon.com
Credits
Jane Powell – CEO of Stamma
Menno Kluin - Chief Creative Officer
Emily Bush - Creative
Abigayle Cotterell - Creative
Tate Lampi - Creative
Maia Johnston - Creative
Hannah Thorn - Business Lead
Georgina Moxey - Producer
Nicole Vanner - Designer
Deanna Bains - Designer
Sara Ahmed - Motion Designer
Katy Hopkins - Executive Creative Director
About STAMMA
Founded in 1978 as a membership organisation, STAMMA is the national charity for people who stammer in the UK. Its mission is to create a better world for people who stammer. The charity provides information and support to people who stammer and those living, supporting or working with them.
STAMMA provides training to organisations to help them create accessible, inclusive spaces for staff, customers and service users. They work to remove the prejudices and systemic barriers that place people who stammer at a disadvantage, whether in healthcare, education, financial services or the justice system. They also campaign to dismantle the wider barriers facing their community, advocating for greater accessibility, representation and inclusion.
We are Iris – the integrated creative micro-network driving brands to show up and participate in people’s lives. Iris wasn’t born in the ad industry. We grew up in the real world. So that’s what why we create – real-world ideas that move people.
Big enough to be dangerous, small enough to be creative.
And we’re charging headfirst into the unknown.
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