Latest news

  • Quality Hotel The Book Opens Today in Gothenburg – “Will Become an Essential Part of the Growing Events District”

    As Gothenburg moves toward its goal of doubling tourism by 2030, Quality Hotel The Book today opened its doors in Rundqvist’s former printing house to meet the area’s demand for affordable accommodations. Where the printing presses once ran hot, the area’s industrial heritage now intertwines with Södra Centrum, which is growing at record speed.
    Gothenburg’s tourism industry is growing faster th

  • Major Win for Strawberry Hotels at the Falstaff Hotel Awards

    It was a night of triumphs for the hotel group as the prestigious magazine Falstaff presented the Falstaff Nordics Hotel Guide 2026 on May 26th. During the gala event, hosted at the Strawberry-owned Hotel At Six in Stockholm, the hotel group swept the awards, taking home eight major awards across three countries.
    The Falstaff Hotel Awards bring together the elite of the Nordic and Baltic hospit

  • Strawberry Makes Major Move in Finnslätten – Västerås’ Growing Tech Cluster

    Västerås continues its expansion, and Strawberry is now taking the next step to meet the rising demand in one of Sweden's most dynamic industrial districts. With the establishment of a new Home Hotel at Finnslätten, a long-awaited meeting point is being created in the heart of the nation’s center for energy and automation.

  • Strawberry’s New Venture: Lynra to Solve Industry’s Greatest Bottleneck

    The Nordic industrial sector is facing a critical bottleneck: the lack of high-quality housing for the required workforce. Now, Petter Stordalen’s Strawberry Group is launching a new company, Lynra. By combining climate-smart modular construction with "hotel DNA," Lynra aims to challenge the traditional industrial services market, targeting a billion-kronor turnover within five years.

  • Strawberry expands in Southern Sweden – two hotel gems join the family

    In the fall of 2026, Hotel Öresund Conference & Spa in Landskrona and Hotel Carlshamn in Blekinge will become part of Strawberry’s hotel portfolio. Through a franchise agreement with Thandagruppen, local entrepreneurship will be combined with Strawberry’s Nordic reach and growing loyalty program.

  • Pulp leftovers from juice production become fiber-rich rolls on the breakfast buffet

    Reducing the impact of the supply chain requires innovative thinking and circular solutions. Through a unique collaboration between Strawberry, juice producers Råsaft and Rscued, and Dafgård, pulp leftovers from juice production are now being transformed into fiber-rich breakfast rolls. The new rolls will be a permanent feature of the breakfast buffet at most Strawberry hotels.
    For several year

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