On Thursday, September 3, Strawberry took home two prestigious awards at the European Loyalty Awards in London. The hotel group was recognized both for its innovative use of technology in its loyalty program and for offering one of Europe’s very best loyalty programs.
The European Loyalty Awards bring together the industry’s leading players in Europe and are judged by an independent panel of ex
The Nordic hotel group Strawberry has revealed its latest project: an exclusive lifestyle hotel housed in the historic Frenckell paper mill in Tampere. By transforming this heritage industrial site into a spectacular lifestyle hotel, a new, inclusive meeting place is born. Here, the boundaries between hotel, culture, and city life blur to offer both Tampere locals and international guests a truly
Strawberry Living is strengthening its position in the temporary housing market by appointing Rammi Al Bitar as the new General Manager of its Corporate Housing business area. Holding ultimate responsibility for operations encompassing over 1,500 apartments across Sweden, he will lead the growth journey and develop tailored accommodation solutions for both the private and public sectors.
The de
Radisson Blu Hotel Bodø is becoming Clarion Hotel Bodø. Strawberry and Pandox have signed a new lease deal starting 1 January 2027 — with a refreshed lobby and new gym on the way. Another boost for Bodø.
During autumn 2026, Strawberry will take over the operations of the award-winning design hotel, Hotel Giò in Solna. Inspired by 1950s Italian architecture and featuring 179 unique rooms, the hotel has been a celebrated meeting place for both international travelers and Solna locals since its opening.
Now, Strawberry’s popular hotel chain, Home Hotel, is taking over the baton to operate and furt
The hotel chain Strawberry and the world-renowned museum of photography, Fotografiska Stockholm, are entering into a strategic partnership. The collaboration aims to intertwine accommodation and culture, creating even richer all-inclusive experiences for both hotel guests and members. Through this partnership, both brands want to give visitors even more unique reasons to discover - or rediscover -
As Gothenburg moves toward its goal of doubling tourism by 2030, Quality Hotel The Book today opened its doors in Rundqvist’s former printing house to meet the area’s demand for affordable accommodations. Where the printing presses once ran hot, the area’s industrial heritage now intertwines with Södra Centrum, which is growing at record speed.
Gothenburg’s tourism industry is growing faster th
