Latest news

29 April 2024 10:00

Strawberry's Hotel Portfolio expands in Finland with the addition of Helsinki's Former City Prison

It is a piece of Helsinki's history that now becomes part of hotel group Strawberry's portfolio in Finland. The well-known former city prison on Katajanokka, located by the sea right next to the Market Square and the center of Helsinki, will be the 15th Strawberry hotel in the Finnish capital.
In 2002, the well-known prison in Helsinki was closed and the last prisoner was released. Five years l

22 April 2024 13:00

Strawberry Launches Environmental Impact Report for Conferences and Events

As part of the company's strategy to achieve carbon neutrality in its operations by 2030, they are now introducing an Environmental Impact Report to reduce their own emissions and help their customers reduce theirs. This report is among the first of its kind in the Nordic region, covering CO2, energy, and water usage.
The figures in the report are based on the specific conference facility and e

15 April 2024 11:03

Hobo Helsinki, opening onto Kluuvikatu, is a meeting place for subcultures that challenge the desolation of city centers

Helsinki, April 2024 - Opening its doors on April 15th on Kluuvikatu, Hobo Helsinki brings a new form of community to the heart of Helsinki. The Hobo concept originating from Stockholm redefines the meaning of a hotel from the point of view of the city, locals, and travelers. A hotel is a building – Hobo is a community.

4 March 2024 06:35

Strawberry is entering a new market - first hotel in Turku, Finland

Strawberry continues their expansion on the Finnish market. In autumn 2028, a new full-service hotel will open in one of Finland's, biggest development projects at the moment, Ratapiha Arena. The area is located in the middle of the city.

20 February 2024 14:08

Strawberry and property investor Slättö launches new hotel chain

A brand new hotel chain with Nordic ambitions is the result when Petter Stordalen's Strawberry and property investor Slättö present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.

17 January 2024 14:00

The largest arena in the nordic changes name to Strawberry Arena

In July 2024, Sweden's national arena, Friends Arena in Stockholm, will change its name to Strawberry Arena, named after the hotel group Strawberry. The new agreement between Strawberry and Stockholm Live means that Strawberry will become the new naming partner for the arena.
Located in Solna, just outside Stockholm, the arena currently hosts the biggest events and sports moments in Sweden and

19 December 2023 08:30

Strawberry aims to further develop the best leaders in the Nordics through internal competence development.

Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.

The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own