Quality Hotel Sveitsi Awarded Again as Finland’s Leading Resort 2026
Quality Hotel Sveitsi has won again the prestigious World Travel Awards™ in the category of Finland’s Leading Resort 2026.
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Strawberry Becomes the First Hotel Group in Europe to Serve ROC®-Certified Coffee
Coffee is one of the world's most beloved beverages, but traditional farming takes a toll on the environment, depleting soil and biodiversity. While many eco-labels focus on fair working conditions and reducing harm, the need to rebuild soil health is growing. To mark International Coffee Day on October 1, Strawberry and Löfbergs are joining forces, making it the first hotel group in Europe to int
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Official opening of Viscaria Village – a new standard in industrial accommodation
Today marks the official opening of Viscaria Village in Kiruna – a collaboration between Viscaria Kiruna AB, Strawberry Living and MG Link comprising 132 high-quality accommodation units. The project will ensure a sufficient workforce during the construction phase to reopen the mine, which will supply Europe with copper – a crucial metal for the entire industrial transition.
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Strawberry Wins Two Awards at the European Loyalty Awards
On Thursday, September 3, Strawberry took home two prestigious awards at the European Loyalty Awards in London. The hotel group was recognized both for its innovative use of technology in its loyalty program and for offering one of Europe’s very best loyalty programs.
The European Loyalty Awards bring together the industry’s leading players in Europe and are judged by an independent panel of ex -
Strawberry Breathes New Life into Historic Paper Mill – Creating Tampere’s New, Vibrant Cultural Landmark
The Nordic hotel group Strawberry has revealed its latest project: an exclusive lifestyle hotel housed in the historic Frenckell paper mill in Tampere. By transforming this heritage industrial site into a spectacular lifestyle hotel, a new, inclusive meeting place is born. Here, the boundaries between hotel, culture, and city life blur to offer both Tampere locals and international guests a truly
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Rammi Al Bitar Appointed New General Manager of Strawberry Living’s Corporate Housing
Strawberry Living is strengthening its position in the temporary housing market by appointing Rammi Al Bitar as the new General Manager of its Corporate Housing business area. Holding ultimate responsibility for operations encompassing over 1,500 apartments across Sweden, he will lead the growth journey and develop tailored accommodation solutions for both the private and public sectors.
The de -
Strawberry adds another hotel north of the Arctic Circle
Radisson Blu Hotel Bodø is becoming Clarion Hotel Bodø. Strawberry and Pandox have signed a new lease deal starting 1 January 2027 — with a refreshed lobby and new gym on the way. Another boost for Bodø.
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Italian 1950s Charm Meets Modern Energy: Hotel Giò in Solna Joins Strawberry
During autumn 2026, Strawberry will take over the operations of the award-winning design hotel, Hotel Giò in Solna. Inspired by 1950s Italian architecture and featuring 179 unique rooms, the hotel has been a celebrated meeting place for both international travelers and Solna locals since its opening.
Now, Strawberry’s popular hotel chain, Home Hotel, is taking over the baton to operate and furt -
Strawberry and Fotografiska Form New Strategic Partnership
The hotel chain Strawberry and the world-renowned museum of photography, Fotografiska Stockholm, are entering into a strategic partnership. The collaboration aims to intertwine accommodation and culture, creating even richer all-inclusive experiences for both hotel guests and members. Through this partnership, both brands want to give visitors even more unique reasons to discover - or rediscover -
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Quality Hotel The Book Opens Today in Gothenburg – “Will Become an Essential Part of the Growing Events District”
As Gothenburg moves toward its goal of doubling tourism by 2030, Quality Hotel The Book today opened its doors in Rundqvist’s former printing house to meet the area’s demand for affordable accommodations. Where the printing presses once ran hot, the area’s industrial heritage now intertwines with Södra Centrum, which is growing at record speed.
Gothenburg’s tourism industry is growing faster th -
Major Win for Strawberry Hotels at the Falstaff Hotel Awards
It was a night of triumphs for the hotel group as the prestigious magazine Falstaff presented the Falstaff Nordics Hotel Guide 2026 on May 26th. During the gala event, hosted at the Strawberry-owned Hotel At Six in Stockholm, the hotel group swept the awards, taking home eight major awards across three countries.
The Falstaff Hotel Awards bring together the elite of the Nordic and Baltic hospit -
Strawberry Makes Major Move in Finnslätten – Västerås’ Growing Tech Cluster
Västerås continues its expansion, and Strawberry is now taking the next step to meet the rising demand in one of Sweden's most dynamic industrial districts. With the establishment of a new Home Hotel at Finnslätten, a long-awaited meeting point is being created in the heart of the nation’s center for energy and automation.
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