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  • Reitan Retail new co-owner in Spenn loyalty currency

    Reitan Retail new co-owner in Spenn loyalty currency


    Reitan Retail becomes one of three owners of Spenn. Together with founding companies Norwegian and Strawberry, Reitan Retail will continue developing Spenn into the largest loyalty currency in the Nordics.



    Spenn will be owned equally by the three companies, and will offer an attractive combination of retail, air travel and accommodation. Surveys show that groceries, fuel and

  • TRANSFER FOR TROMSØ HOTEL: This will become Quality Hotel Grand Tromsø and join Strawberry in December 2025.

    Grand Tromsø Announces Transfer to Strawberry

    Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.

  • COMMITTING TO CLIMATE NEUTRALITY: Strawberry has refinanced with a loan linked to sustainability.

    Strawberry refinances with commitment to emissions cuts

    With an ambitious goal of being emission-neutral in its own operations by 2030, Strawberry has now entered into a sustainability-linked loan agreement with DNB where the interest rate is controlled by the hotel company's climate accounts. Strawberry Hospitality Group has recently refinanced a loan of NOK 2.8 billion with DNB and tied the margin determination to the company's sustainability work.

  • Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"

    Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"

    On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience. Alongside the rebranding, the chain will introduce a new concept, "Home until you’re home". The initiative is based on a recent survey by Novus, which reveals that 59% of respondents appreciate hotel

  • Hotel Kämp is expanding with 31 rooms and opening a 1,200 square meter wellness club

    Hotel Kämp is expanding with 31 rooms and opening a 1,200 square meter wellness club

    Hotel Kämp will undergo a major expansion, adding 3,100 square meters to its premises. Including the historic Helander House on North Esplanade which is currently undergoing a transformation into an extension of the iconic Hotel Kämp. Moreover, Hotel Kämp will introduce a new wellness oasis with water elements as part of its expanded amenities.

  • A royal addition to the Strawberry family. Stordalen expands in Skåne

    A royal addition to the Strawberry family. Stordalen expands in Skåne

    Kristianstad's flagship Hotel Christian IV becomes part of Strawberry. The hotel, which was originally built to become the city's new bank in 1901, is now being renovated to open under a new flag on April 1, 2025, and become part of the Clarion Collection hotel chain.

  • Geir Karlsen, Petter A. Stordalen and Christoffer Sundby.

    The Nordics' new loyalty currency Spenn is launched today

    From today, on Tuesday 19 November, Strawberry and Norwegian's new loyalty currency, Spenn, will be available on the market. Spenn makes it easier to earn and use points across loyalty programs, giving members greater flexibility and more to choose from.
    From today, Norwegian Reward and Strawberry will use their new loyalty currency Spenn, with the ambition to include more well-known brands and

  • Positive messages reduce food waste on the breakfast buffet

    Positive messages reduce food waste on the breakfast buffet

    The UN's International Day of Awareness of Food Loss and Waste is observed on September 29th. The day was established to draw attention to the fact that one-third of all food is wasted. Strawberry is participating in the EU-funded CHORIZO project, which is in line with its goal of halving food waste by 2030. Part of the project has investigated how different messages at the breakfast buffet affect

  • Spenn will be the name of Norwegian and Strawberry’s digital loyalty currency

    Spenn will be the name of Norwegian and Strawberry’s digital loyalty currency

    Towards the end of the year the digital loyalty currency Spenn will be launched, which is a joint venture between Norwegian and Strawberry. Spenn will be led by Christoffer Sundby, former Chief Marketing & Customer Officer at Norwegian.
    Today Spenn is revealed as the name of the new digital loyalty currency to be used by both Strawberry and Norwegian. In the Spenn app, members will be able

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