Strawberry Living is strengthening its position in the temporary housing market by appointing Rammi Al Bitar as the new General Manager of its Corporate Housing business area. Holding ultimate responsibility for operations encompassing over 1,500 apartments across Sweden, he will lead the growth journey and develop tailored accommodation solutions for both the private and public sectors.
The de
During autumn 2026, Strawberry will take over the operations of the award-winning design hotel, Hotel Giò in Solna. Inspired by 1950s Italian architecture and featuring 179 unique rooms, the hotel has been a celebrated meeting place for both international travelers and Solna locals since its opening.
Now, Strawberry’s popular hotel chain, Home Hotel, is taking over the baton to operate and furt
The hotel chain Strawberry and the world-renowned museum of photography, Fotografiska Stockholm, are entering into a strategic partnership. The collaboration aims to intertwine accommodation and culture, creating even richer all-inclusive experiences for both hotel guests and members. Through this partnership, both brands want to give visitors even more unique reasons to discover - or rediscover -
Strawberry Living, part of the Strawberry Group, is launching a new business segment focused on creating and operating complete living environments for large-scale industrial and infrastructure projects. The first initiative is Aurora Village, a unique collaboration with SSAB in Luleå, where Strawberry Living will be responsible for the operation of 2,000 new project homes being built by Adapteo.
Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created. – It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it being the c
