Coffee is one of the world's most beloved beverages, but traditional farming takes a toll on the environment, depleting soil and biodiversity. While many eco-labels focus on fair working conditions and reducing harm, the need to rebuild soil health is growing. To mark International Coffee Day on October 1, Strawberry and Löfbergs are joining forces, making it the first hotel group in Europe to int
The Nordic industrial sector is facing a critical bottleneck: the lack of high-quality housing for the required workforce. Now, Petter Stordalen’s Strawberry Group is launching a new company, Lynra. By combining climate-smart modular construction with "hotel DNA," Lynra aims to challenge the traditional industrial services market, targeting a billion-kronor turnover within five years.
With an ambitious goal of being emission-neutral in its own operations by 2030, Strawberry has now entered into a sustainability-linked loan agreement with DNB where the interest rate is controlled by the hotel company's climate accounts. Strawberry Hospitality Group has recently refinanced a loan of NOK 2.8 billion with DNB and tied the margin determination to the company's sustainability work.
This is a historical press release published before the EU Empowering Consumers for the Green Transition Directive (EmpCo) came into effect on 27 September 2026. Some of the terms and language we used at the time do not meet today's requirements for environmental claims. See our current [sustainability report] and [Nordic Swan Ecolabel certification].
The fund, which will be launched in April,
