Visa Europe unveils new Visa / Apple Pay “Ready” campaign
Visa Europe today unveiled the new Visa / Apple Pay “Ready” campaign to run across broadcast and social media during the coming two months.
Visa Europe today unveiled the new Visa / Apple Pay “Ready” campaign to run across broadcast and social media during the coming two months.
Black Friday: o £721m forecast to be spent online on Visa cards, peaking between 18:00 and 19:00 (the commuter hour) – spend up 17% on 2014 and 61% on 2013 o £1.19bn forecast to be spent face to face on Visa cards, peaking between 13:00 and 14:00 – spend up only 4% on 2014 but 20% on 2013 Cyber Monday: o £629m to be spent online – spend up 17% on 2014 and 45% on 2013
Three major trends shaping the future of retail identified by the report are outlined below: 1. Customers want personalised shopping experiences across all touch points 2. There is growing demand for social shopping experiences 3. Mobile technology has the potential to bridge the gap between online and offline retail experiences
Headline findings:
Consumer spending increases at fastest annual rate in three months (+2.1%)
Majority of spending categories see increased expenditure, led by Hotels, Bars & Restaurants and Recreation & Culture (+10% and 5.3% respectively)
Renewed increase in spending on the high street as online expenditure continues to rise solidly
Kevin Jenkins, Managing Director UK & Irel
Strategic Acquisition to Create One Global Company That Further Extends Visa’s Payment Leadership; Adds Approximately 3,000 European Issuers, over 500M Card Accounts and more than €1.5 trillion in Payments Volumes to Visa Inc. Portfolio
• Strong summer for trips abroad, with total spend by Brits up 5.4% over summer 2014 • Far-flung destinations such as Indonesia, Mexico and Japan saw fastest growth in UK holiday spend • Brits are increasingly going card-first abroad
• Visa Europe extends sponsorship of Formula E, signing as Official Payment Partner for the next three race seasons until 2018 • Visa to sponsor current FIA Formula E Champion title holder Nelson Piquet Jr as driver ambassador • Visa Fastest Lap to continue in this season
Headline findings
Consumer spending continues to rise at a steady rate of +1.8% year-on-yearSolid increases seen across a broad range of categories, with the Recreation & Culture and Clothing & Footwear sectors among the best performersStrong growth for e-commerce of +5.8% year-on-year, though high street spending remains flat
Visa Europe has teamed up with renowned art and design institution, Central Saint Martins, to challenge design students and graduates to imagine how a wearable payment device could look and function by 2020
• The increase to £30 could affect approximately 3 million Visa transactions a day, for a total of over £70 million • Supermarkets, clothes retailers, department stores and pharmacy chains will benefit the most from the increase as 12-20% of all of their transactions fall into the £20-£30 band
One third of British travellers caught in airport ‘Squanderlust’ spending
• Chinese Visa cardholders visiting the UK spent £50m in July, overtaking tourists from France as the second highest spenders in the UK • A new simplified visa scheme for Chinese nationals introduced in July is expected to further boost Chinese tourism spending in the UK • The British high street was the main beneficiary, attracting £2 in every £5 of Chinese holiday spend
UK cardholders will be able to load their cards and use Apple Pay starting today. Apple Pay marks the debut of Visa Europe’s Payment Token Service. Visa Europe’s tokenisation technology is behind Apple Pay and offers enhanced security to protect against potential fraud You can use Apple Pay at any contactless terminal. There is no spend limit on upgraded terminals
Analysis of spending on Visa cards in the UK shows clear growth in Sunday trading versus other days of the week:
Average Sunday Average Saturday Average Day Increase in face-to-face spend from 2011 to 2015 35.2% 28.2% 27.9% Increase in online spend from 2011 to 2015 68.9% 56.7% 47.5%
Commenting on spending growth in Sunday trading, Kevin Jenkins,
1.1 billion contactless transactions made by Visa cardholders across Europe in the last 12 months More than €12.6 billion spent in total More than 130 million Visa contactless cards are now in circulation in Europe Visa’s contactless infrastructure is ready for the next generation of digital payments
60 contactless mobile point-of-sale solutions distributed to event vendors More than 50% of all purchases made were card-based Over 100 cashless transactions made every minute at peak times
Research suggests 18-24 year olds use their cards less when overseas due to perceived higher costs, despite research proving otherwise
From complimentary commentary headsets to Formula E style driver training, fans will be at the heart of the action at Visa Europe’s eVillage area
Visa Europe will offer Visa debit, credit and reloadable prepaid cardholders access to Apple Pay "Supported by Visa’s extensive contactless infrastructure, Apple Pay in the UK offers an easy, secure and private way to pay, catapulting mobile payments into the mainstream" Jeremy Nicholds, Visa Europe
Smart devices on track to replace cash and cards as UK mobile payments projected to hit over £1.2bn a week by 2020 -UK mobile payments predicted to grow three-fold in the next five years as shoppers embrace new options and spend more on mobile -One in four estimate spending more than £50 a week on mobile by 2020