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  • Visa Europe launches “Cashfree and Proud” campaign

    Visa Europe launches “Cashfree and Proud” campaign

    London, 21 March 2016 – Visa Europe today launches “Cashfree and Proud” on 21 March, a new campaign telling cardholders they can make a Visa contactless payment with confidence and feel liberated from the need to carry cash.
    The campaign, which runs in the UK from March to May, recognises and harnesses that sense of achievement people feel when they begin to use contactless and realise that the