Shazam Announces Appointment of Lauren Zalaznick to Shazam Board of Directors

London, UK and New York, USA – April 2014 - Shazam®, the world’s leading media engagement company, today announced that respected industry pioneer, Lauren Zalaznick, has joined the Shazam Board as an independent Board member.  Ms. Zalaznick’s extensive experience working in the television and film industries, including her tenure as Executive Vice President NBCUniversal, will add additional expertise and strength to the company. 

“Lauren has devoted her career in media to transforming the cultural landscape. From her start as an independent feature film producer to her most recent role as Executive Vice President, NBCUniversal, Lauren’s expertise on the intersection of content, technology, and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media engagement company,” said Andrew Fisher, Executive Chairman, Shazam.

During the last three years, Shazam has successfully expanded its service in North America to include television programming and advertising.  Shazam-enabled advertising has now been launched in Europe, Australia and Latin America and the company plans to further expand its offering in the coming year.  Ms. Zalaznick’s strategic knowledge and deep operating experience will be a major asset in the development and execution of these plans.

“Shazam is uniquely positioned to build on its leadership role in music, further enabling its 90+ million active consumers to deeply engage with television content and brand offerings in dynamic ways,” said Ms. Zalaznick. “This is a unique opportunity to deploy data and technology in the content space that will enhance Shazam’s consumer experience and deliver value to its customers.”

Shazam now has over 450 million users, of which 90 million use the service each month.  Recently, Shazam announced its innovative Auto Shazam feature that it enables users to automatically identify music, television shows and television adverts without having to press the Shazam button on their devices making it far easier to engage with content and brands.