New Tonieplay platform expands with three Hasbro Games titles, starting with Monopoly in 2026
Tonieplay formats will add new twists, concepts, and interactive moments to classic board games
Expansion with Hasbro Games supports tonies’ growth strategy and broadens audience
LUXEMBOURG, October 7, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for children, and Has
tonies’ 10 millionth Toniebox sold was a brand-new Toniebox 2
Toniesboxes have been activated in more than 100 countries
Around 5.5 million Tonieboxes sold in DACH, nearly 3 million in North America, and more than 1 million in the UK
Sales of Tonies figurines exceed 125 million
LUXEMBOURG, September 23, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for childre
Launch of Toniebox 2 marks a milestone for tonies, unlocking new growth and earnings potential through audience expansion and additional use cases tonies reaffirms its leadership in screen-free, ad-free, and independent audio experiences – providing children with content that inspires adventure, sparks joy, and supports the development of essential life skills Tonieplay is an expanding new produ
Group revenue in H1 2025 increased by 20.3% YoY to EUR 176.6m in constant currency (“cc”) Sustained growth dynamic in North America (+28.3% YoY to EUR 70.9m) and Rest of World (+76.4% YoY to EUR 34.9m), DACH at EUR 70.8m (-1.3% YoY) due to phasing (all in cc) Continued positive adjusted EBITDA margin of 2.1% in H1 2025 (EUR 3.8m) due to operational excellence in volatile environment, compensating
tonies CFO Jan Middelhoff, who has played a pivotal role in shaping the company’s success over the last 5 years, steps down from his position for personal reasons Hansjörg Müller, an accomplished finance leader with extensive international experience from positions at Netflix, EA and P&G, will join tonies as new CFO, effective September 1, 2025 Christoph Frehsee, President and Managing Direc
PALO ALTO, Calif., June 20, 2025 – tonies®, the globally leading digital audio platform for children with the award-winning Toniebox, is turning up the volume this World Music Day. After the company first launched its second original franchise in 2024, the arrival of Cosmo the dog now further expands the universe of musical adventures with the Lalalinos.
Ginny McCormick, CXO at tonies said: “Wo
Group revenue in Q1 increases by 22.1% YoY in constant currency (cc) driven by international expansion (+24.1% nominal to EUR 97.2m) North America continues positive momentum with growth of 37.5% YoY (cc) (+42.4% nominal to EUR 39.7m) DACH region revenue slightly down by -3.0% YoY (cc) due to baseline effects including shift in timing of Easter from Q1 last year to Q2 this year (-3.0% nominal to
Tonies®, the original screen-free audio entertainment system for young children, is thrilled to announce the sale of its one millionth Toniebox in the US (sold during Q4 2023). This significant milestone is a testament to its growing popularity and success in revolutionizing children's entertainment and education.
Group revenue increased by 20.3% YoY to EUR 78.3 million (Q1 2023: EUR 65.1 million) driven by international expansion. North America revenue up by 46.9% YoY to EUR 27.9 million (Q1 2023: EUR 19.0 million) driven by both successful wholesale expansion and strong direct-to-consumer sales.
tonies®, the original screen-free audio entertainment system for young children, is thrilled to announce the launch of its new Blippi Tonie. Blippi joins the world of tonies® for the first time with his educational and entertaining adventures that make learning fun and inspire children's natural curiosity.
Current Chief Digital Officer (CDO) taking over as Chief Product Officer (CPO)
Change effective as of 15 September 2023
tonies decided to merge its Digital and Product units to further unleash the power of its technology and products for great customer experience and innovation.
LUXEMBOURG, 18 September 2023 // tonies, a leading international digital audio platform for children with the aw
Group revenue increased by +34% to EUR 113 million (H1 2022: EUR 84 million) driven by international expansion US revenue rose substantially by +171% to EUR 34 million (H1 2022: EUR 12 million) fueled by both successful retail penetration and strong digital sales tonies is profitable on group level with an adjusted EBITDA margin of 2.6% (H1 2022: -7.8%) driven by substantially higher gross mar
