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Topics: Retail

  • Tonieplay levels up: tonies® and Hasbro bring iconic games to Toniebox 2 in new audio-first formats

    New Tonieplay platform expands with three Hasbro Games titles, starting with Monopoly in 2026 Tonieplay formats will add new twists, concepts, and interactive moments to classic board games Expansion with Hasbro Games supports tonies’ growth strategy and broadens audience
    LUXEMBOURG, October 7, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for children, and Has

  • tonies® celebrates milestone with 10 million Tonieboxes sold worldwide

    tonies’ 10 millionth Toniebox sold was a brand-new Toniebox 2 Toniesboxes have been activated in more than 100 countries Around 5.5 million Tonieboxes sold in DACH, nearly 3 million in North America, and more than 1 million in the UK Sales of Tonies figurines exceed 125 million
    LUXEMBOURG, September 23, 2025 // tonies SE ("tonies"), the globally leading interactive audio platform for childre

  • tonies® introduces Toniebox 2 and Tonieplay: Next generation of interactive audio entertainment redefines how children grow through independent listening, touch and play

    Launch of Toniebox 2 marks a milestone for tonies, unlocking new growth and earnings potential through audience expansion and additional use cases tonies reaffirms its leadership in screen-free, ad-free, and independent audio experiences – providing children with content that inspires adventure, sparks joy, and supports the development of essential life skills Tonieplay is an expanding new produ

  • tonies continues profitable growth in H1 and issues confident 2025 guidance

    Group revenue in H1 2025 increased by 20.3% YoY to EUR 176.6m in constant currency (“cc”) Sustained growth dynamic in North America (+28.3% YoY to EUR 70.9m) and Rest of World (+76.4% YoY to EUR 34.9m), DACH at EUR 70.8m (-1.3% YoY) due to phasing (all in cc) Continued positive adjusted EBITDA margin of 2.1% in H1 2025 (EUR 3.8m) due to operational excellence in volatile environment, compensating

  • tonies® announces CFO transition and appoints first Chief Revenue Officer to accelerate international growth

    tonies CFO Jan Middelhoff, who has played a pivotal role in shaping the company’s success over the last 5 years, steps down from his position for personal reasons Hansjörg Müller, an accomplished finance leader with extensive international experience from positions at Netflix, EA and P&G, will join tonies as new CFO, effective September 1, 2025 Christoph Frehsee, President and Managing Direc

  • tonies delivers strong start to the year 2025 - first quarter with EUR 97.2m net revenue

    Group revenue in Q1 increases by 22.1% YoY in constant currency (cc) driven by international expansion (+24.1% nominal to EUR 97.2m) North America continues positive momentum with growth of 37.5% YoY (cc) (+42.4% nominal to EUR 39.7m) DACH region revenue slightly down by -3.0% YoY (cc) due to baseline effects including shift in timing of Easter from Q1 last year to Q2 this year (-3.0% nominal to

  • TONIES® CELEBRATES ITS ONE MILLIONTH TONIEBOX SOLD IN THE US

    Tonies®, the original screen-free audio entertainment system for young children, is thrilled to announce the sale of its one millionth Toniebox in the US (sold during Q4 2023). This significant milestone is a testament to its growing popularity and success in revolutionizing children's entertainment and education.

  • Quarterly Statement Q1 2024

    Group revenue increased by 20.3% YoY to EUR 78.3 million (Q1 2023: EUR 65.1 million) driven by international expansion. North America revenue up by 46.9% YoY to EUR 27.9 million (Q1 2023: EUR 19.0 million) driven by both successful wholesale expansion and strong direct-to-consumer sales.

  • TONIES INTRODUCES ITS NEWEST TONIE THAT WILL MAKE YOU WANNA SHOUT "IT'S BLIPPI!"

    tonies®, the original screen-free audio entertainment system for young children, is thrilled to announce the launch of its new Blippi Tonie. Blippi joins the world of tonies® for the first time with his educational and entertaining adventures that make learning fun and inspire children's natural curiosity.

  • CHILDREN'S BEDTIME ROUTINES IMPROVE WITH TONIES, STUDY FINDS

    Ninety-two percent of families in FUNdamentally Children's study reported that use of tonies at night had a positive impact on their child's bedtime routine
    PALO ALTO, Calif., June 14, 2023 -- In a study conducted by FUNdamentally Children among families with young children, 92% of parents reported that using Tonies had a positive impact on their child's bedtime routine1. As the world's leading

  • tonies announces partnership with Warner Bros. Discovery Global Consumer Products and DC: Batman will be available for Tonieboxes in summer 2023

    DÜSSELDORF, 25 May 2023 // tonies®, a leading international digital audio platform for children with the award-winning Toniebox, today announced a new partnership with Warner Bros. Discovery Global Consumer Products, and thus will be able to provide a series of beloved Super Heroes from the DC Universe for their Toniebox, bringing the characters and their stories to life.
    Markus Langer, Chief C

  • tonies® explores AI-based content generator 
in a test with up to 1,000 users

    DÜSSELDORF, 9 May 2023 // tonies®, a leading international digital audio platform for children with the award-winning Toniebox, starts exploring the potentials of AI storytelling to help develop children's imagination through a test with an AI-based content generator that allows users to create stories in a playful way and listen to the audio file on the Toniebox in an instant. The company’s appro

  • DISNEY'S "ENCANTO" IS THE NEWEST ADDITION TO TONIES' ENCHANTING AUDIO LIBRARY

    PALO ALTO, Calif., May 8, 2023 -- Starting today, Disney's Encanto fans can listen to the adventures of the Madrigal family and sing along to their favorite soundtrack via the award-winning Toniebox audio player.
    The new Disney Encanto Tonie features all the hits from the Academy Award® winning animated film, including "The Family Madrigal," "Surface Pressure," "We Don't Talk About Bruno," "Wha

  • INTRODUCING SLEEPY FRIENDS, A NEW BEDTIME COLLECTION FROM TONIES

    Award-winning audio system designs new collection to help little ones wind downPALO ALTO, Calif., March 16, 2023 -- Today, tonies® introduces their brand new Sleepy Friends Collection, designed to help parents and caregivers with what has unfortunately become one of the most stressful parts of their day – bedtime. To help, tonies created a holistic portfolio for a better bedtime routine, including

  • CALM AND TONIES DELIVER SOOTHING SOUNDS MADE JUST FOR KIDS

    The leading mental wellness brand partners with the kid-friendly audio player for a special collection of meditations and stories to help little ones wind down
    PALO ALTO, Calif., Nov. 15, 2022 -- Calm and tonies have joined forces to offer little listeners the new Calm Creative-Tonie, filled with nearly an hour of mindfulness activities, breathwork meditations and sleep stories to help them eas

  • Introducing tonies, The Revolutionary Children's Audio Player And European Toy Sensation Making Its U.S. Debut September 2020

    PALO ALTO, Calif., Sept. 23, 2020 -- Today, young minds -- and ears! -- in the United States can immerse themselves in the magical world of tonies® -- the original, award-winning, screen-free audio entertainment system designed specifically for children ages 3 and older. Currently the fastest growing toy company in Europe, tonies has made their stateside debut, just in time for the fall and holida