Look who's talking. Norway's animals urge visitors to respect the laws of nature

Visit Norway has just launched a campaign called "Law of Nature" to put focus on responsible travel, safety in the nature and on reducing footprints when venturing into the wild. The campaign is geared towards both international and Norwegian travelers, primarily on Visit Norway's social media channels. 

By presenting five funny and educational videos with talking animals, Norway's tourism board conveys relevant reminders about regulations and recommendations on how to behave in nature, also when in contact with wildlife in Norway. The Nordic country is known for its allemannsretten, the right to roam, or free access to the countryside – as long as visitors tread lightly. The Norwegian right to roam comes with both joys and responsabilities. 

The campaign videos present talking animals from Norway, such as the deer couple Bjørn and Morten, a reindeer, a walrus, ducks, a scallop and a slightly experienced fox, all with voices by two renowned Norwegian actors, Mari Maurstad and Torjus Tveiten. 

The message is simple and yet so important. Norwegian nature is breathtaking. Help keep it that way. Leave nothing behind and respect the locals, both two-legged and four-legged creatures – and those with flippers.

The campaign is supported with updated information on Visit Norway's website and in continuous cooperation with destinations and organizations all over the country.

"Adventure tourism is a growing trend. With this campaign we aim at presenting an unusual and creative approach to communicate a very important message, instead of finger-pointing. This is edutainment with concrete encouragement concerning an actual topic for the Norwegian travel industry", says Haaken Christensen, Senior Advisor for nature based travel at Innovation Norway.

"Good and targeted information to various target groups is important to make sure that Norwegian visitors take necessary considerations towards fauna and flora and exhibit good behaviour while in nature", says Terje Qvam, Section Leader for Friluftsliv ("outdoor life") at the Norwegian Environment Agency.

"We wish to strengthen the attention on everybody's responsibility when experiencing Norwegian nature. Leave the places as you found them and always think about your own and others' safety. Use experienced local guides and recommended equipment. By doing so, the experience will be much greater for you and for Norwegian flora and fauna", says Haaken Christensen.

Bjørn and Morten, and all the other Norwegian animals, definitely agree. 

 Watch the "Law of Nature" campaign video from Visit Norway here.