#VisitNordlys – the best place to experience the magical Aurora Borealis

• #VisitNordlys - new social media campaign by Visit Norway, SAS and northern Norway Tourist Board 
• Three British influencers handpicked to join other European influencers in northern Norway to capture the unique universe within the Aurora Zone
• Follow the campaign on Instagram @VisitNordlys and www.visitnorway.com/visit-nordlys
• Win a trip to northern Norway on www.visitnorway.com/visit-nordlys

Northern Norway, perfectly placed within the Aurora Zone, is a magical world were the sun doesn’t rise during the months of the polar nights and where the chances of experiencing the mystical northern lights are some of the greatest in the world.

#VisitNordlys
Nordlys (Norwegian for northern lights) is a destination like no other, a magical place where husky drawn sleds transport you from one exciting encounter to the next; from urban city adventures to remote communities of Sami people, from historic fishing villages to wild Orca safaris, all whilst the mystical aurora illuminates the stunning wintry landscapes and dances across the sky

To capture this magical world, three British influencers; George Turner (@georgetheexplorer); Joshua Adam Guyan (@wildlifejosh); and Joseph Anthony Mattos-Hall (@joe_shatter) have been handpicked to travel to northern Norway with with Scandinavian Airlines to share their experiences in Visit Norway’s new Social Media Campaign #VisitNordlys.

"Visiting Northern Norway in the wintertime is an absolute dream. Pastel coloured skies, glittering moonlight, powdery snow and of course, the aurora dancing above. Then, the wildlife. Oh the wildlife. White-tailed eagles soaring in the skies, orcas feasting in the ocean, reindeer scurrying across the landscape. Northern Norway proves that fairytales are real." George Turner (@georgetheexplorer)

Northern Norway - The best place to experience the Northern Lights
Northern Norway is located within The Aurora Zone which stretches from the Lofoten Islands to the North Cape, the northernmost point of mainland Europe. Thanks to the Gulf Stream the coastal areas of Norway have a milder climate than other locations at the same latitude within the Aurora Zone, making Norway the ideal choice for travellers wishing to experience the magical Aurora.

SAS (www.flysas.co.uk) offers daily departures to Tromsø in northern Norway, via Oslo, from all major European cities, including London, Manchester, Edinburgh and Aberdeen in the UK, with prices starting from £68 return.

Arctic Adventures
The dream of seeing the Northern Lights draws people to northern Norway from around the world as does the vast selection of exciting arctic adventures on offer. Visitors can experience dog sledding or snowmobiling through the frozen plains, skiing and snowboarding in untouched nature, sleeping in snow hotels, watching whales in their natural habitat, ice fishing, photography tuition, and cross-country skiing just to name a few activities.

Notes to editor

About the Northern Lights
The Northern Lights are born on the Sun. Electrically charged particles are catapulted off the surface of the Sun in the aftermath of powerful solar storms. Some of these particles travel towards Earth. When they reach the planet, they are conducted along the protective magnetic fields towards the magnetic North and South Poles. In a ring-shaped pattern around the magnetic poles, the particles encounter the upper layers of the atmosphere. In a process identical to the one that occurs inside a fluorescent light, energy is released as light that we can observe from the Earth. Most Northern Lights “displays” take place at a height of around 100 km above the Earth’s surface.

Between late September and late March, it is dark from early afternoon until late morning. This is the best time to spot the northern lights.

#VisitNordlys campaign, Participating influencers
George Benjamin Turner (UK) @georgetheexplorer / Joseph Anthony Mattos-Hall (UK) @joe_shatter / Joshua Adam Guyan (UK) @wildlifejosh / Tobias Meyer (CH) @cosmokoala / Steffen Fossbakk (NO) @seffis / Leo Thomas (GER) @theolator