Voyado, the European technology company built for retail, today announced that it is becoming the agentic OS for retail. The move reflects a shift in how retailers interact with technology, as AI assistants increasingly become part of everyday business operations and consumer shopping journeys.
Keyword search is failing shoppers, and Voyado has the ability to resolve this for its client, H&M. Working with Voyado, the retail-first agentic CX suite, H&M moved from basic keyword matching to intent-driven discovery across more than 60 markets. The result: customer exits down 30% and soft exits reduced by 80%.
Voyado enhances its AI agent, Bonnie, for retail with new features in audience segmentation and campaign localization. These capabilities allow marketers to automate processes and create personalized, localized content effortlessly, transforming AI from a tool into a trusted autonomous agent.
New report from Voyado and Retail Economics reveals a structural gap holding back AI's impact in retail
Voyado has appointed Katarina Nordin as its new Chief Marketing Officer. She joins Voyado from Adyen, where she most recently served as Senior Vice President, Head of Marketing & Revenue Operations.
SaaS company Voyado today announced the acquisition of Swedish-founded WasHere, a fast-growing platform for digital membership cards in Apple and Google Wallet. The acquisition is a strategic move that strengthens Voyado’s overall offering within omnichannel customer experience and loyalty for retailers.
This month, we’re unpacking what happened during Black Week 2025. From the sectors that picked up speed to the ones that hit a slowdown, the data shows just how fast consumer behavior is shifting. Shoppers were more intentional, more selective, and more responsive to the right offer at the right time.
